E Commerce

by Institute of Directors (Editor), Institute of Directors (Editor)

E Commerce is not just a euphemism for the Internet. It encompasses a panoply of related technologies -- e-mail, EDI and smart cards. E Commerce also changes the way companies do business -- everything from obtaining suppliers, finding distributors to attracting and satisfying customers. This book explains that future business to business trading will be done using E Commerce, and support its explanation with short case studies and an expert perspective from Jonathan Gornall of The Times.

96 pages, Paperback

First published March 1, 1999