The Dynamics of Mass Communication

by Joseph R. Dominick

An introduction to mass communication, this text provides a comprehensive, provocative discussion of the many facets of the media. In its analysis of the theory, history, structure, ethics, and regulations of the media, it presents thorough coverage of the complex issues facing the major media today. The interpendence of the media is emphasized providing substantial food for critical thought given the increasing difficulty of separating film and television, radio and the recording business, popular novels and motion pictures, contemporary news events and made-for-tv films. There is updated analysis of future technologies in chapter 23, "mass media in the future", with a new cultural/critical perspective and updated examples and research are included throughout the book. The new edition features expanded coverage of foreign ownership and international communication and it maintains the informal, conversational, even entertaining writing style which has become the hallmark of dominick's books. Also available are an instructor's manual (0-07-017806-2) and ctbs for both ibm pc 5.25" (0-07-832656-7) and macintosh (0-07-832655-9).

616 pages, Paperback

First published January 1, 1990

Reviews

[Star Shining Forever · Rating 3 out of 5]

Used this book for Thomas Edison State College's online course "Mass Communications I" (COM-120). Pretty interesting book. It covers the basics about communication, goes over the history of the subject, includes current trends and speculation about the future, and has anecdotes, trivia, sidebars, articles, fun facts and more that makes the subject fun.

[Ab Moeed]

I thinks nothing.

[Galih Praja · Rating 1 out of 5]

I need Thio book for my study

[Shah Jahan · Rating 5 out of 5]

its good

[Cheeta]

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[Lucinda Kinsinger · Rating 4 out of 5]

Interesting introductory text to communications. My favorite part was the really intriguing side notes and stories.

[Haneen · Rating 2 out of 5]

Introduction to Mass Communication
Winter 2011-2012
SuMoTuWeTh 12-2 pm
Prof. Shiyong Peng

Very boring course....Thanks God it's done

[Benazir]

Its comprehensive and very attractive book....

[Jawwad]

good book for understanding the mass media concepts

[Arbenn · Rating 2 out of 5]

I;m so interested with this book.

[Maryam El lithy · Rating 4 out of 5]

i think its good

[Laraibzaheer]

good for study

[ANNAH ISSA]

book