The Adaptive Decision Maker

by John W. Payne, James R. Bettman, Eric J. Johnson

The Adaptive Decision Maker argues that people use a variety of strategies to make judgments and choices. The authors introduce a model that shows how decision makers which strategy a person will use in a given situation. A series of experiments testing the model are presented, and the authors analyze how the model can lead to improved decisions and opportunities for further research.

348 pages, Hardcover

First published May 28, 1993