"Everyone should welcome this sound, straightforward discussion of the ways in which creativity can be enhanced. The authors provide compelling evidence with abundant illustrations and examples. It is a book that has been long needed, on a subject that is often confused. In their collaborative effort, these authors make complex concepts more than merely understandable, but interesting and often humorous. Most of all, readers will gain an understanding that will help them learn about themselves in the process." V. June Scobee Rodgers, PhD Founding Chairman