Chrysler Muscle: Marketing Detroit's Mightiest Machines

by Bill Holder

Chrysler's Wild Muscle Car Ride Hemis and the Road Runner, Coyotes, Demons, Bees and Twisters. Six Packs, Magnums and the Rapid Transit Authority. There's never been a gear-slamming, ground-pounding era in automotive history like the sensational "muscle car era" of the late '60s and early '70s. And no chapter was an exciting as the performance book of Chrysler. It's all here, thanks to veteran auto writer Bill Holder and photographer Phil Kunz . They've captured the mod, outrageous, downright sexy and one-of-a-kind cars from Dodge and Plymouth Read more about them before they pass by!

160 pages, Paperback

First published October 31, 2003

About the author

Bill Holder has written 55 books in the transportation field, from automotive to aviation, in addition to thousands of articles to his credit. His non-bookwriting work is impressive too, with an Aerospace Engineering degree from Purdue University working on Boeing and NASA projects, as well as the US Army. Now retired, he continues to be Director of the National Dirt Late Model Hall of Fame, an organization he formed honoring dirt stock car drivers.