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Fundamentals of Selling: Customers for Life
Fundamentals of Selling is one of McGraw-Hill's best-selling "Selling" texts. Its approach is classic and practical and emphasizes role-play. Charles Futrell draws widely from his own experience as a sales professional rather than from a staid theoretical perspective. Futrell continues to develop contemporary themes,such as relationship selling and technology around his classic approach.
- GenresBusiness
620 pages, Hardcover
First published January 1, 1984
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