A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius

by Jack Trout

A compelling fable that distills the essence of genius marketing strategies
The "King of Positioning" Jack Trout presents the story of PJ Bigdome, a newly appointed CEO looking for a new way to successfully learn about marketing. Luckily, within his PC lurks a genie with vast experience in the particulars of marketing (having helped out with some of the biggest marketing successes ever). As Bigdome finds answers to his most important questions, the reader learns the secrets of successful marketing, such the essence of marketing; how much stock to put into research; how to evaluate advertising; how to allocate budgets; and much more. A Genie's Wisdom allows Trout, a famed business visionary, to distill his years of management and marketing experience into an entertaining and educational yarn that reveals today's essential practices.

Genres: Business

128 pages, Hardcover

First published November 1, 2002

About the author

John Francis "Jack" Trout was an American advertising executive and an owner of Trout & Partners, a consulting firm. He was the founder and pioneer of positioning theory and also marketing warfare theory.

Reviews

[Şenol · Rating 5 out of 5]

Süper bir kitap, okunması gerekn bir kitap. Şayet pazarlamanın temel ilkelerini öğrenmek niyetiniz varsa tam aradığınız kitap...

[Hiroshi Tsukamoto · Rating 2 out of 5]

さくっと読めるマーケティング本。マーケティングを体系的に理解した人が、新しいエッセンスを求めて読む分にはいいかもしれない。