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272 pages, Paperback
First published January 1, 2001
Research has shown that even while we’re asleep, our behavior can be shaped by differential comfort. Thus our behaviors can grow to obtain reward without the well-scrutinized process we call “volition.” [p.60]We sputter about this world in total unawareness of the vicious war being at all times waged by the ecosystems of miniscule homunculi deciding what we desire, how we’ll act, who we are, the slightest shift in sleeping position amounting no less than to a Darwinian annihilation of the impulses proposing that in fact shifting your foot one centimeter right might feel better, too faint to have their fuss heard. Even the very patterns of our thoughts are calculated according to the logic of the market, with this or that approach going to the highest bidder, who not only wins the way we think but in so doing amplifies the utility we get from that pattern, in that circumstance—carving, as I like to say, the desire paths of the soul.
Intending is the classification of an act as a precedent for a series of similar acts, so that the person stakes the prospective value of this series – perhaps, in the extreme, the value of all the fruits of all intentions whatsoever – on performing the intended action in the case at hand. [p.127]I refuse to believe anyone who has so much as a passing interest in such volumes picks them up hoping, explicitly or subliminally, to change or improve how their minds work or, perhaps more accurately, how they act in the world, after digesting the information wherein contained. Still are we lured by such prospects though we may have long ago and through extensive experience concluded their materialization to be fantasy. But in the spirit of the original hope, I propose an avenue of practice; Ainslie identifies the salience of short-range interests and the possibility of their categorization through the rational Will. The ideal is then to maintain a state of awareness within which one can identify when these short-range interests pop up and code them as such in order to develop a distaste or disdain for the feeling, thus over time weakening their grip as a category. To all those capable of such feats, kudos; reality looks a little different. Reality is when you check Facebook or Twitter and hate yourself for falling prey to their wiles yet again even though you know the nature of the beast already, like a fencing match where your opponent is so kind to tell you exactly where he’s going to strike before he lunges and you can try your best to dodge or parry but he gets you every time because he’s just that much more skilled and what can you do but get hit. If that analogy was too flat then one might say you dig the dopamine hit just that much more than you dislike the resulting self-disgust and so are willing to pay the latter as price for the former. “Subpar local maxima,” as others might say.
A quick mind can put together rules in any number of ways, so finding evasions is also easy. [p.86]In the final analysis, Ainslie’s theory is an economics of the unconscious. This is remarkable because this shadow realm has remained, to the best of my knowledge, impenetrable to the modern standards of empiricism. Thus it is infinitely curious how Ainslie managed to piece his theory together. Has he always possessed some strong internal sense of split selves which he only now finally managed to rationalize into coherence? One can only suppose. But regardless, I see in picoeconomics the possibility of a science, which is more than can be said of all the psychoanalytic speculation of the last century, however descriptively accurate it can in some cases be.