Since 1969, Dan Poynter has written and published more than 100 books including Writing Nonfiction, The Self-Publishing Manual, and The Skydiver's Handbook.
Dan Poynter's seminars have been featured on CNN, his books have been pictured in The Wall Street Journal, and his story has been told in U.S. News & World Report. The media comes to Dan because he is the leading authority on book publishing.
Dan shows people how to make a difference and a living by coaching them on their book."
Most author find out the hard way that writing that great book is only the start of the publishing process. Even getting that book into print is only a small portion of the work. Whether you go to a publisher or opt to publish your work yourself, the author's most important and time consuming job will be promoting the finished product. This book is meant to help authors create, organize, and make the most of their promotional strategies.
[...] illustrates how independent publishers and authors can make use of niche markets to sell their book and suggests that writers think about their potential market before they start to write. The authors have included lists of questions to ask publishers and printers. They also include some important tips about dealing with reviewers and making use of free promotion on the Internet and in with the media. In addition to regularly updating the material in this resource (this is the third edition), the authors also post monthly updates on their website.