A solid bestseller from the hugely successful Key Management Series. This book enables managers of different functions to work together towards achieving common business goals, linking the return on financial resources into the day-to-day operating parameters of the business.
This book is not suitable for everyone and it takes time to read over and over again for well understanding. In general, the author tried to describe each key management ratio through chapters at the most understandable level for those who already or are-to-be general management. It covered not only internal side that how to read and understand business reports but also external side that how to evaluate other companies in the same industry, same field through some key management ratios.
As advertised in the title, very clear introduction to some very popular accounting/business ratios/terminology. Very accessible and helpful introduction for business owners who wants to get a handle on their accounting!
Very handy reference, or full read, clearly explaining what business ratios can help you with - either in evaluating someonelse's business or in running your own.