Taking Your Talent to the Web: A Guide for the Transitioning Designer

by Jeffrey Zeldman

Based on a curriculum in Web communication design created in association with the Pratt Institute, this book written for active and aspiring Web designers offers a spirited discussion of understanding the Web's people, parts, and processes; and applying tools and techniques to HTML code and visual Web contents. Zeldman has been designing Web sites "since the Crimean War." Annotation c. Book News, Inc., Portland, OR (booknews.com)

Genres: Design, Nonfiction, Website Design

426 pages, Paperback

First published March 30, 2001

About the author

“King of Web Standards”—Bloomberg Businessweek.

Employer Brand at Automattic. Blogging since 1995. Founder & Publisher, A List Apart for people who make websites (since 1998). Co-founded the multi-city user experience design conference An Event Apart with Eric Meyer in 2005. Founder of studio.zeldman, a web and interaction design studio in New York. Founder Emeritus of Happy Cog, an award winning digital design studio. Publisher and co-founder of A Book Apart—brief books for web and interaction designers.

Have written two books, notably the foundational web standards text, Designing With Web Standards, currently in a 3rd Edition co-authored with Ethan Marcotte. It has been translated into 15 languages, including (for the last edition) Italian, Chinese, Hungarian, Polish and Portuguese.

Founding faculty member on the MFA Interaction Design program at School of Visual Arts, New York for 10 years. Co-founder and host of the internet radio program The Big Web Show (“Everything Web That Matters”), which has twice been named Podcast of the Year by .net Magazine.

Former freelance journalist, The Washington Post & City Paper. Former copywriter & art director (DeVito Verdi, CME, Grey Entertainment, others). Played Casio in DC’s Insect Surfers. Owner, Red Flowers Studio, Washington DC (R.I.P.).

In 2012, was the first designer inducted in the SXSW Interactive Hall of Fame.

Reviews

[Juan Caballero · Rating 3 out of 5]

Este libro no busca enseñar programación web desde cero. Es para perfeccionamiento.

Este libro envejeció mal. Hay que usar archive.org/web para ver varios enlaces caídos. HTML5 hizo obsoleto mucho de lo que enseña.

Sirve para ampliar historia y teoría. Imagino que la accesibilidad web de 2001 era peor y por eso apenas está mencionada. Me extrañó que explicara calibre de pantalla. Me molestó lo ligero que explica eventos en programación web. Igual me encantó lo que aprendí.

[PD Storage · Rating 5 out of 5]

شركة تصميم مواقع
شركة تصميم مواقع الكترونية
تصميم مواقع الكترونية
شركة تصميم مواقع ويب

[Alfredo Sherman · Rating 3 out of 5]

Un libro gratuito que en varias partes y recomendaciones se ve adelantado y opacado por el constante cambio que vive internet. Si bien hay muchos consejos que ya no tienen utilidad hoy en día, es interesante leerlo como un testimonio de la forma en que se vivía la web hace unos cuantos años, cómo todo ha cambiado, de dónde vienen los navegadores como los conocemos, qué es esto, de dónde salió, por qué ahora se hacen las cosas así.

El entender nuestro pasado nos hace entender el camino, y posiblemente el futuro, que tomamos al vernos inmersos en esta profesión. Personalmente me ayudó a valorar muchas cosas que el desarrollador o diseñador que va empezando da por hecho. Todo pasa por algo, internet es un reflejo de nuestra sociedad y como tal es una construcción compleja que se ha visto forjada por el trabajo de miles de personas.

Lo único pesado y a la vez curioso, es que la mayoría de los hipervínculos que contiene el libro como referencia ya no existen o están actualizados. Esto a veces resulta frustrante por que no sabes de qué está hablando Zeldman, pero a la vez me da esa sensación de inmanencia que pocas veces se percibe en internet. Una red que se fundó hace muchos años ahora consiste en pequeñas islas que han resistido el paso del tiempo. Es un trabajo transparente y sin un sustrato físico. No queda más que entenderlo.

[Chibimagic · Rating 4 out of 5]

You wouldn't expect a book about technology written almost 10 years ago to still be relevant, but this book is. Taking Your Talent to the Web is about the business of web design, not the technology. Reading this book won't teach you any HTML, JavaScript, Photoshop, or even how to make your first web page. Instead, Zeldman covers the timeless issues about the medium itself, and captures the essence of what it means to design for the web. It's a gentle introduction to all the assumptions, trade offs, issues, and big concepts that you can only learn from years in the industry. This is stuff that no HTML for Dummies or JavaScript in 24 Hours can teach you. All this from a book that was published before IE6 was released. The writing style is light and humorous, though the jokes are occasionally strained. The page layout makes it easy to read. Any mentions of technology are extremely forward looking. Anyone thinking about entering web design today should still read this book. And for old hands, it provides a nostalgic view of where the web once was, how far we've come since then, and how much there's left to go.

[Paolo · Rating 5 out of 5]

Basta "Il corpo" a giustificare il possesso divorato di questa raccolta di racconti. Se avete visto il film "Stand by me", che da "Il corpo" è tratto, preparatevi a rivivere le stesse emozioni, ma potenziate dalla forza narrativa di Stephen King. Se ancora non avete visto il film, né letto il racconto, beh, fatelo subito, nell'ordine che preferite. In ogni caso, non resterete delusi.

[Fiona Darcy · Rating 5 out of 5]

My first web design book to read - needs a new updated version