Rockwell is a good writer, and it is clear that he is having the most fun with the actual writing during the first few chapters of the book. They are written aggressively, critiquing some of the bigger names in contemporary philosophy of mind. I'm not entirely sure that all of Rockwell's criticisms are on the mark, or even entirely fair, but the points that he is making are important, and should be taken seriously by those in the field. The writing does require a certain level of proficiency with the technical literature, particular the philosophers that Rockwell was trained on: Rorty, Sellars, and Quine. Given Rockwell's heavy references to Dewey, some familiarity with Dewey, as well, might be in order, but Rockwell does spend more time spelling out Dewey's positions and quoting him at length.
As far as the content of the book, there is really one strong point of criticism: While Rockwell does a good job at articulating and criticizing the major positions in philosophy of mind and epistemology for the first 170 pages, it isn't until the end of the book, really the final chapter, that he truly presents something unique, interesting, and insightful. I'm not trying to talk folks off of the book, because it is a wonderful read, but my point is that the actual about of Rockwell that is in the book, as opposed to "Rockwell-on-Dewey" or "Rockwell-on-Sellars" is pretty minimal, up until about the single journal article's worth of writing on Dynamic Systems Theory at the end. In a sense, that's too bad. Because that part of the book is powerful, thoughtful, and brilliant.
In a sense, Rockwell is never going to think of his work as independent from the pragmatist tradition, and perhaps one of the vices of philosophers is noting how deeply situated they are in their own philosophical tradition. It is often a huge boon, as it allows for a much better discussion, but it can also be a detriment when it keeps philosophers from saying something novel, because they feel the need to provide enormous historical context that is either (a) unnecessary or (b) redundant. In many cases, it reduces the feeling of plagiarism, and that is certainly the case for Rockwell, who acknowledges up-front that he feels that Dewey thought of many of his ideas decades before he, himself, did.
But I think that Rockwell sells himself short on this point, and at some cost to the book. It seems to me that Rockwell's commentary in the last chapter regarding pragmatic fields and 'basins' is very much his own, despite those other contemporaries who originate the terms. His commentary on Freeman and other psychologists and neuroscientists are really something new; I've been in the field a while now and haven't run up against ideas much at all like those developed by Rockwell. The book suffers because the time spent developing the historical context that informs the ideas Rockwell is considering could have been spent presenting and developing the ideas proper. While a historical treatment of the ideas is important, especially for a philosopher, it leaves the exegesis of the ideas feeling incomplete, even unsatisfactory. Perhaps it is a nice point of development for a future book.