La Guerra de las Colas

by Jesse Kornbluth, Roger Enrico

LA GUERRA DE LAS COLAS by ROGER ENRICO, JESSE KORNBLUTH

Hardcover

Published January 1, 1988

About the author

Jesse Kornbluth was an American magazine writer and author. His book Notes from the New Underground is an anthology of articles he compiled from counterculture newspapers. He also wrote Airborne, a biography of Michael Jordan, and Highly Confident: The Crime and Punishment of Michael Milkin. His articles appeared in The New York Times Magazine, Vanity Fair, and many other magazines. He was a graduate of Harvard University.

Reviews

[Gino]

Un libro muy interesante
Cuenta de manera muy detallada la batalla por la supremacía entre 2 gigantes de la industria de bebidas (Pepsi y Coca Cola) y el como un cambio de paradigma resultó en que Pepsi se volviera (en los 80's) el dominante en esa industria.
Muy recomendable