Package: Vector Mechanics for Engineers: Dynamics with 1 Semester Connect Access Card

by Ferdinand P. Beer, E. Johnston, David Mazurek

This ninth edition of Managerial Economics and Business Strategy has been revised to include updated examples and problems, but it retains all of the basic content that made previous editions a success. By teaching managers the practical utility of basic economic tools such as present value analysis, supply and demand, regression, indifference curves, isoquants, production, costs, and the basic models of perfect competition, monopoly, and monopolistic competition. This edition retails the emphasis on real-world examples and modern topics along with unique coverage found nowhere else: oligopoly, penetration pricing, multistage and repeated games, foreclosure, contracting, vertical and horizontal integration, networks, bargaining, predatory pricing, principal–agent problems, raising rivals’ costs, adverse selection, auctions, screening and signaling, search, limit pricing, and a host of other pricing strategies for firms enjoying market power. This balanced coverage of traditional and modern microeconomic tools makes it appropriate for a wide variety of managerial economics classrooms.

Hardcover

Published February 25, 2015

About the author

Ferdinand Pierre Beer (1915–2003) was a French mechanical engineer and university professor. He spent most of his career as a member of the faculty at Lehigh University, where he served as the chairman of the mechanics and mechanical engineering departments. His most significant contribution was the co-authorship of several textbooks in the field of mechanics, which have been widely cited and utilized in engineering education.

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