first off, i luuuurve the boingboing crew, so when i saw that mark fraunfelder was coming out with this book, my interest was immediately piqued. prior to purchasing, i was a regular visitor to the book's promo-blog (now defunct), which popped off 1-minute podcasts of bon-bon-sized tips from the book...this struck me as a good way of selling the book itself, but i wonder if the site should have been left up and running to prepare fore the (inevitable) sequel.
i expected not to find this book useful at first, because a lot of it looked like "well duh!" info at first glance (want email on the web? try gmail!). but as i've slowly made my way through it, there's a lot of stuff that was quite useful: new info, stuff i'd long forgotten, or alternatives to apps and services that i regularly use. also, it takes a holistic producer/consumer view of the typical web user, pushing him/her to little-known e-commerce sites as well as online video editors alike. in the end, this book is definitely a must-read for the novice web-user, and still offers many valuable tips for the more experienced.