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科特勒全书（全新升级版）

Name: 科特勒全书（全新升级版）
ISBN: 9787511348197

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《科特勒全书》系统解析了科特勒营销理论，内容全面，涵盖营销的所有重要课题，试图帮助企业最高领导层、营销部门及营销人员在短期内快速掌握科特勒营销理论要领、营销艺术及营销的具体操作方法和技巧，从而从整体上提高企业的市场竞争力。

430 pages, Paperback

Published October 1, 2014

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