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Public Sector Marketing Pro: The Definitive Guide to Digital Marketing and Social Media for Government and Public Sector
Written by a well-respected expert on digital marketing, Public Sector Marketing Pro is the definitive guide for government and public sector agencies, politicians, political parties and NGOs on how to successfully reach and engage with the public in the Digital Age. This crash course in digital public engagement for immediate results will teach you how to:
- Transform your traditional marketing or PR department into an agile digital war room
- Influence public opinion using social media
- Respond to the public in real time on social media—even if you’re understaffed
- Effectively respond to crises on social media
- Leverage social media to meet your organisation’s larger objectives
Public Sector Marketing Pro is your ultimate training manual to becoming a skilled leader in your field and online.
- Transform your traditional marketing or PR department into an agile digital war room
- Influence public opinion using social media
- Respond to the public in real time on social media—even if you’re understaffed
- Effectively respond to crises on social media
- Leverage social media to meet your organisation’s larger objectives
Public Sector Marketing Pro is your ultimate training manual to becoming a skilled leader in your field and online.
258 pages, Kindle Edition
Published June 12, 2019
3 people are currently reading
5 people want to read
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Displaying 1 - 8 of 8 reviews
May 13, 2021
"The transformation of communications in the public sector is not up for debate. Communications have been disrupted like most other industries. Technology and the smartphone citizen are driving further change."
Public Sector Marketing Pro: The Definitive Guide to Digital Marketing and Social Media for Government and Public Sector is a training manual and acts as a guide for government and public sector agencies, managers, CEO, and politicians to make a successful approach and engage with the public in the Digital Age. Written by Joanne Sweeney, a passionate writer, podcaster, and vlogger with an impressive track record of experience in the media & communications field, this book can act as a crash course that will teach a few things on digital & technology.
This book consisted of 10 chapters to discuss it in more detail and begins with a foreword from Tom Cochran, one of the important figures during Obama's administration, and an introduction to leadership in the Digital Age. Using her knowledge and expertise in media & communications with many years of experience, Joanne will expose the tips and strategies on how to make an effective approach to the audience step by step. She also will discuss few things that need to be prioritized, some storytelling techniques, and crisis management that will occur in the Digital Age.
As a training manual or guide, I can say that this book is well-written and the author manages to deliver her message to me as the reader. The topics are well arranged and in order from A to Z. Since this book is discussing digital & technology, it contains many terms that are related to it but somehow it can understandable by most people regardless of their educational background. Moreover, the evolution that happens in communications had popularized most of the terms like social media, chatbot, viral videos, website landing page, and few others. To explain her points or ideas, the author provides a case study as an example for a particular topic.
Besides, leadership is another important aspect that had been discussed in this book. How it related to the media & communications field. How a leader can use this platform to approach his or her audience. The author also mentioned a list of skills that are required as a leader of pubic sector marketing in the Digital Age.
In today's millennium era, with the globalization process that started around the 1600 era and become more rampant during the 20th century, coupled with pandemic Covid-19 that occurs since the early of 2020 and constant changes of technology and innovations as catalysts, digital communications, and technology have seated on the highest position on our top priority besides of health concerns. I can say that our daily lives deal a lot with this when almost everything in our daily lives is using digital and technology to make it easier. Whether we want or not, sooner or later we must adapt to the changes. Same with public sector marketing, a leader must deal and adapt to change in the Digital Age. If not, he or she will slowly fade into the mist of obscurity and it will affect their careers.
However, it also reshapes the citizen's behavior in the Digital Age especially in how they dealing with digital & technology. Joanne had listed a few of them like more reliance on technology, democratization on decision making, social media as a core communications tool, and the most obvious, the need for instant response and gratification. Besides, Digital Age testified the emergence of new job roles and titles such as social media manager, digital content editor, CRM manager, and few others as a response to drastic changes.
Finally, this book not only features strategies and plans for marketing in the Digital Age, but it also makes me realized that we must ready to turn a new chapter and adapts to changes to achieve what we want in our life. I also sensed that some of the tips that given are applicable in most aspects or other career and sectors too. Not only for leaders but also for all of us. I really recommended this book for those who want to use digital platforms for their career or life. So, it worth a 5-star rate and my time to read it.
Public Sector Marketing Pro: The Definitive Guide to Digital Marketing and Social Media for Government and Public Sector is a training manual and acts as a guide for government and public sector agencies, managers, CEO, and politicians to make a successful approach and engage with the public in the Digital Age. Written by Joanne Sweeney, a passionate writer, podcaster, and vlogger with an impressive track record of experience in the media & communications field, this book can act as a crash course that will teach a few things on digital & technology.
This book consisted of 10 chapters to discuss it in more detail and begins with a foreword from Tom Cochran, one of the important figures during Obama's administration, and an introduction to leadership in the Digital Age. Using her knowledge and expertise in media & communications with many years of experience, Joanne will expose the tips and strategies on how to make an effective approach to the audience step by step. She also will discuss few things that need to be prioritized, some storytelling techniques, and crisis management that will occur in the Digital Age.
As a training manual or guide, I can say that this book is well-written and the author manages to deliver her message to me as the reader. The topics are well arranged and in order from A to Z. Since this book is discussing digital & technology, it contains many terms that are related to it but somehow it can understandable by most people regardless of their educational background. Moreover, the evolution that happens in communications had popularized most of the terms like social media, chatbot, viral videos, website landing page, and few others. To explain her points or ideas, the author provides a case study as an example for a particular topic.
Besides, leadership is another important aspect that had been discussed in this book. How it related to the media & communications field. How a leader can use this platform to approach his or her audience. The author also mentioned a list of skills that are required as a leader of pubic sector marketing in the Digital Age.
In today's millennium era, with the globalization process that started around the 1600 era and become more rampant during the 20th century, coupled with pandemic Covid-19 that occurs since the early of 2020 and constant changes of technology and innovations as catalysts, digital communications, and technology have seated on the highest position on our top priority besides of health concerns. I can say that our daily lives deal a lot with this when almost everything in our daily lives is using digital and technology to make it easier. Whether we want or not, sooner or later we must adapt to the changes. Same with public sector marketing, a leader must deal and adapt to change in the Digital Age. If not, he or she will slowly fade into the mist of obscurity and it will affect their careers.
However, it also reshapes the citizen's behavior in the Digital Age especially in how they dealing with digital & technology. Joanne had listed a few of them like more reliance on technology, democratization on decision making, social media as a core communications tool, and the most obvious, the need for instant response and gratification. Besides, Digital Age testified the emergence of new job roles and titles such as social media manager, digital content editor, CRM manager, and few others as a response to drastic changes.
Finally, this book not only features strategies and plans for marketing in the Digital Age, but it also makes me realized that we must ready to turn a new chapter and adapts to changes to achieve what we want in our life. I also sensed that some of the tips that given are applicable in most aspects or other career and sectors too. Not only for leaders but also for all of us. I really recommended this book for those who want to use digital platforms for their career or life. So, it worth a 5-star rate and my time to read it.
May 23, 2021
Okay, so when I decided to read this book for Booktasters in exchange for a review I found myself having mixed feelings:
Social media marketing, nice!
This then turned into:
wow this is very detailed and technical.
My concluding thought was that this is a fantastic, thorough book for its audience.
If you're an organisation interested in developing your understanding of digital communication strategies and want to leverage social media in your campaigns then you will love this book. It covers everything you could possibly need from digital marketing tactics, funnel models, shaping public opinion, social media campaigns to crisis management. There's in-depth info on how to use different social media platforms, video types, case studies. Basically alot of info, plus lots of interactive guides and check lists to help you implement the tools oultlined.
Although I quickly realised I'm not the target audience for this book there were many gems that I found interesting like the rate of social media use in certain countries and the different 'voice' types an organisation should have depending on the situation and who they're targeting. I also appreciated the visual content in the book. It made things easier on the eyes and helped with absorbing the content.
Worth checking out!
Social media marketing, nice!
This then turned into:
wow this is very detailed and technical.
My concluding thought was that this is a fantastic, thorough book for its audience.
If you're an organisation interested in developing your understanding of digital communication strategies and want to leverage social media in your campaigns then you will love this book. It covers everything you could possibly need from digital marketing tactics, funnel models, shaping public opinion, social media campaigns to crisis management. There's in-depth info on how to use different social media platforms, video types, case studies. Basically alot of info, plus lots of interactive guides and check lists to help you implement the tools oultlined.
Although I quickly realised I'm not the target audience for this book there were many gems that I found interesting like the rate of social media use in certain countries and the different 'voice' types an organisation should have depending on the situation and who they're targeting. I also appreciated the visual content in the book. It made things easier on the eyes and helped with absorbing the content.
Worth checking out!
June 14, 2021
Before I started reading this book, I was fascinated at the idea that this guide was only for the Government and Public Sector. I therefore was curious to establish what it is that is done differently in these areas.
As I continued to read, I found that the Book was a majorly practical book, with information on using social medial tools that were not necessarily public sector specific. I found the book with some helpful tips in areas such as story telling techniques, and using social media to meet larger organisation objectives. There were also some checklists to help out any user.
In my humble opinion, this book is useful for anyone and not just the public sector side. It just seems to reinforce increased usage of various tools by the Public sector that seemed to still be stuck in the past when it comes to managing their communications and crisis management strategies in today's digital world. I found some chapters a little slow to read but on the whole- a really practical book.
As I continued to read, I found that the Book was a majorly practical book, with information on using social medial tools that were not necessarily public sector specific. I found the book with some helpful tips in areas such as story telling techniques, and using social media to meet larger organisation objectives. There were also some checklists to help out any user.
In my humble opinion, this book is useful for anyone and not just the public sector side. It just seems to reinforce increased usage of various tools by the Public sector that seemed to still be stuck in the past when it comes to managing their communications and crisis management strategies in today's digital world. I found some chapters a little slow to read but on the whole- a really practical book.
August 6, 2021
It's not only a nice guidebook full of tips and tricks for public sector agencies but also for anyone who likes to know more about digital age.
Surely more special for those who needs to make strategies to communicate with their audience in digital forms and also those who like to know more about social media platforms.
As Sigrun Gudjonsdottir said and I read her review in the book itself:
"Public Sector Marketing Pro is for everyone who has a leadership role and is ready to embrace the Digital Age. And who isn’t?’ "
Really who isn't?
I really enjoyed reading this book and I'm sure I will return to read it again many more times.
Surely more special for those who needs to make strategies to communicate with their audience in digital forms and also those who like to know more about social media platforms.
As Sigrun Gudjonsdottir said and I read her review in the book itself:
"Public Sector Marketing Pro is for everyone who has a leadership role and is ready to embrace the Digital Age. And who isn’t?’ "
Really who isn't?
I really enjoyed reading this book and I'm sure I will return to read it again many more times.
July 24, 2022
The reason I picked "Public Sector Marketing Pro" is that I wanted to understand how marketing is used in the public sector.
Joanne Sweeney didn't disappoint as this book can act as a guide for top executives in both the private and public sectors to engage with the public. Topics like digital marketing tactics, and shaping the opinions of the public were succinctly discussed.
Although it took me weeks to complete because I needed to understand some concepts, this is an awesome and immersive read and I will be returning to read this book again and again as there are a load of gems contained in the book
Joanne Sweeney didn't disappoint as this book can act as a guide for top executives in both the private and public sectors to engage with the public. Topics like digital marketing tactics, and shaping the opinions of the public were succinctly discussed.
Although it took me weeks to complete because I needed to understand some concepts, this is an awesome and immersive read and I will be returning to read this book again and again as there are a load of gems contained in the book
June 4, 2021
Thank you to Book Tasters and Joanne Sweeney for a free copy of this book in exchange for an honest review.
As a marketing professional who recently transitioned to nonprofit work, I've been finding this book incredibly helpful. A lot of traditional marketing and nonprofit marketing are similar, but there are a few key differences and it was nice to have this guide to help me get started.
I wish there was an index to help quickly look things up, but overall still very happy with this book. I keep it open on my computer all day every day while I'm working in case I need to reference it.
As a marketing professional who recently transitioned to nonprofit work, I've been finding this book incredibly helpful. A lot of traditional marketing and nonprofit marketing are similar, but there are a few key differences and it was nice to have this guide to help me get started.
I wish there was an index to help quickly look things up, but overall still very happy with this book. I keep it open on my computer all day every day while I'm working in case I need to reference it.
April 27, 2022
This marketing guide is incredibly helpful. I found the comparisons of marketing before and after the internet interesting. Furthermore, the author outlines tasks and how to do them for pretty much everything you can think of Digital Marketing wise. While the book primarily focuses on Government and Public Sector, a lot of the tools and resources provided in this book can be applied elsewhere. I learned a lot of interesting techniques to apply toward my own profession, especially in the digital story telling chapter.
June 9, 2021
A very helpful guide for working or studying Digital Marketing and social media. I didn't expect to learn that much. The writer provides a comprehensive roadmap to digital marketing transition and adapting marketing strategies to fit in the social media world of today and tomorrow.
Very recommended...
Very recommended...
Displaying 1 - 8 of 8 reviews