Brand New Name: A Proven, Step-by-Step Process to Create an Unforgettable Brand Name

by Jeremy Miller

Whether you are naming a company, product, service, or even an idea ― choosing a brand name is one of the most important business decisions you will make.

A brilliant name defines your brand, and it can shape the future of your business. Brand New Name shows you how to name, or rename, anything. The process is simple and strategic. Anyone can do it!

You will discover how names persuade people and get stuck in their minds, and the origin stories of iconic brands. Brand New Name brings together a practical how-to guide with loads of examples and inspirational stories so you can create a name that you will be proud to own.

Genres: Business, Design, Nonfiction

240 pages, Paperback

Published October 8, 2019

About the author

Jeremy Miller is a globally recognized branding expert and bestselling author of Sticky Branding and Brand New Name. Over the past decade, Jeremy and the Sticky Branding team have profiled and interviewed hundreds of companies across dozens of industries to uncover how companies grow Sticky Brands. Jeremy shares his expertise as a writer, consultant, and keynote speaker. His blend of humor, stories, and actionable ideas will inspire you to innovate and grow your business and brand.For more information visit http://www.StickyBranding.com.

Reviews

[Evelyn Starr]

Brand New Name shines as a guide to understanding the types of brand names and the brand naming process, and to executing the process with your employees. Jeremy Miller's specific instructions help you bring out the creativity residing in your organization and develop a fitting brand name on a predictable schedule and a reasonable budget.

[Ailyn]

Thoroughly practical

Enjoyed the applicability of the system. And some of the examples are very inspiring! Good resources at end of book too!

[Dimi]

Is this better than going into a naming process completely blind? Sure it is. Does it contain a step-by-step process to create an unforgettable brand name? Of course it doesn't.

[Mariasilvia Santi]

L'agile methodology applicata al naming. Il libro di Miller non aggiunge molto di nuovo rispetto alle teorie e ai processi già in uso. Fornisce comunque una pianificazione accessibile e utile a proprietari di un'azienda, figure manageriali o chiunque voglia cimentarsi per la prima volta nella ricerca di un naming senza dover ricorrere a pesanti sovrastrutture teoriche, affidandosi invece al lavoro di team.

Detto ciò percepisco comunque come lacunosi i paragrafi dedicati al fonosimbolismo. Non a caso gli esempi di naming efficaci seguono le tendenze ritmiche e fonetiche del mondo anglosassone.

[Andreea]

I feel like this book could have been squeezed into a mini-series of articles, but it was an enjoyable and informative read overall.

Most of the resources and tactics I already knew, as they're pretty intuitive, but I guess it helped to have the entire process structured as it was presented in this book.

[Erfan]

The great book about how to plan,set strategy and select a brand name. it's not important that you have a name or you are in the start of business journey this book is very useful for both. if you select a wrong name it's not late and you can change it.
Just Read It!

thank you very much from Mr. Miller
he answers some of my questions in LinkedIn👌🏻

[Iris]

Delivers as promised: a step-by-step [re]naming process guide for people who have no idea what they are doing.

I wish I read this before my team’s first two product renaming attempts turned into a dumpster fire.

[Caroline Duffy]

The book is exactly as promised- a step-by-step guide to finding an unforgettable brand name. Includes team exercises. "Naming is creativity under constraint- you're telling a story in a word or two."

[Andrei]

Amazing read at the perfect time. Will re-read constantly!

[Gabriel Zamora]

The book definitely makes the job of branding a name easier. However, it is not a linear or direct process, and the book it's long for its purpose.

[Dawid]

That's great book for everyone who struggle to make a good company name.

[Shona Wilson]

I got the desired result!

[Clint WalkingStick ᎤᏓᎸᏄᏍᏘ]

Finally! A real plan!
Jeremy does a great job breaking this book into 3 sections. He lays the groundwork for what makes a great name for your product or business. He gives you a solid plan to generate ideas. Then, he shows you exactly how to pair down the list so you can choose a name that connects your brand to your customers in a meaningful way. It’s a perfect plan especially if you’re working with a bigger group of folks. His plan removes the guesswork and offers a step-by-step process to nail your name.

[Anna]

Update from March 2020
I finally implemented the knowledge from a book into my life and i loved it. I'm updating the rating to 5 stars since i tried the process and it worked. Admittedly, i did it on my own for a company i just incorporated. However, i loved each and every single one of the steps. The process has structure and creativity. It was an amazing experience and i can't believe how many cool names i came up with. Some of them will probably be used for products or services i will be providing. And in case you are wondering about the name, it is "Leficomp" and it comes from the phrase "Level Five Company".
Read more at https://joeannsworld.com/brand-new-na...

Initial Review from Jan 2020
This is a great manual for creating any type of name. The book starts with some general information about naming and branding, and then it proceeds to explaining a methodology for generating a name. I personally like the approach and the structure it provides. I will be putting it to practice in the next few days and will come back to update the review.

[Warren Mcpherson]

A credible walk through the creative process of generating a name for a business or product. Combining the use of goals, careful evaluation criteria and a solid defense of the creative process including the importance of bringing in and listening to ideas from many sources this process has a strong likelihood of getting better results than you might get otherwise.
This is a short, easy book. It shows a commitment to the subject. I would recommend it to anyone who needs to come up with a name.