Business School In A Box

by Eric Goldberg, Debbie Notkin, Richard F. Dutcher

What's in the box? An interactive stream of decision-making scenarios compiled by one of America's top business gurus. Two components: a hard-hitting, no-b.s. book, and a pack of accouterments (42 Personal Agenda Cards, 14 Time Cards, a pad of Agenda Records, a diskette, and other pertinent materials--even two dice). The taut, pointed, absolutely targeted book isn't a textbook. Instead, it's a guide to stimulating and eye-opening case studies and simulations.

One, two, or half a dozen "players" make decisions, much as a War College would simulate a battle strategy. One player can be V.P. Finance; another Chief Operations Officer; another General Counsel; or one person can play all the roles and make all the decisions. A key scenario has you trying to improve on the Ford Motor Co.'s agenda for producing a small car, complete with after-the-fact analysis, inter-department memos, and results. The total result will be professional business decision-making without going through either a protracted course of instruction or on-the-job failures. If you are...or might be...a middle or upper management executive, or an advanced marketing student, this extraordinary "School in a Box" is a must, because it will give you a perspective you can get elsewhere only from the School of Hard Knocks. Indexed, plus complete support materials.

Genres: Nonfiction

459 pages, Paperback

First published January 1, 1996