THE A-Z of FANDOM: HARNESS THE POWER OF FANS TO MAKE WORLD-CHANGING BRANDS.

by Matt Hart

FORGET CUSTOMERS, THINK FANS ... A-Z of FANDOM distils 20+ years of pioneering fan and brand innovation with global leaders; from American Idol, BBC and Cisco to Spotify, Unicef and Warner Music. Itʼs for business and brand owners seeking advantage through harnessing the power of fans; combining purpose, creativity and sustainability to change your world and ours. "Matt is responsible for putting fans back at the heart of Sony Music" Ged Doherty, Chairman of the BPI and BRIT Awards, Co-Founder of Raindog Films, Former Chairman & CEO of Sony Music UK. "Matt is the Mozart of fan and brand innovation" Andrew Harvey, British Author, Religious Scholar, Spiritual Teacher, Founder of Sacred Activism & Co-Founder of The Field.

49 pages, Kindle Edition

Published October 28, 2019

About the author

Matt Hart’s books include FAMILIAR (Pickpocket Books, 2022), Everything Breaking/For Good (YesYes Books, 2019), and The Obliterations (Pickpocket Books, 2019). His poems, reviews, and essays have been published in journals including American Poetry Review, Conduit, jubilat, The Kenyon Review, and Lungfull!, among others. His awards include a Pushcart Prize, a grant from The Shifting Foundation, and fellowships from both the Bread Loaf Writers’ Conference and the Warren Wilson College MFA Program for Writers.

Hart was a cofounder and the editor in chief of Forklift, Ohio: A Journal of Poetry, Cooking, & Light Industrial Safety from 1994–2019. A faculty mentor in the PNCA/Willamette University Low-Residency Creative Writing MFA Program and the head of creative writing at the Art Academy of Cincinnati, he has also been a visiting writer/professor at both the Vermont Studio Center and the University of Texas at Austin. Hart’s music has been featured on MTV and in major motion pictures, including Kevin Smith’s Mallrats. He plays in the post-punk/indie rock bands TRAVEL and NEVERNEW.

Older bio:

Matt Hart is the author of four books of poems, Who's Who Vivid (Slope Editions, 2006), Wolf Face (H_NGM_N BKS, 2010), Light-Headed (BlazeVOX, 2011), and Sermons and Lectures Both Blank and Relentless (Typecast Publishing, 2012), as well as several chapbooks. A fifth collection, Debacle Debacle, is forthcoming from H_NGM_N BKS in 2013. Additionally, his poems, reviews, and essays have appeared in numerous print and online journals, including Big Bell, Cincinnati Review, Coldfront, Columbia Poetry Review, H_NGM_N, Harvard Review, jubilat, Lungfull!, and Post Road, among others. His awards include a Pushcart Prize and fellowships from both the Bread Loaf Writers' Conference and the Warren Wilson College MFA Program for Writers. A co-founder and the editor-in-chief of Forklift, Ohio: A Journal of Poetry, Cooking & Light Industrial Safety, he lives in Cincinnati where he teaches at the Art Academy of Cincinnati and plays in the band TRAVEL. This fall he will be a Visiting Professor in Creative Writing at the University of Texas, Austin.