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Do It! Speaking: 77 Instant-Action Ideas to Market, Monetize, and Maximize Your Expertise
Discover the principles, practices, and insider secrets of paid professional speaking success in 77 instant-access "microchapters" that will help you market your smarts, monetize your message, and dramatically expand your reach and revenue.
For thought-leading CEOs, executives, consultants, and entrepreneurs, the true test of your personal brand comes down to one simple When you speak, do people listen?
Nationally-acclaimed marketing expert and host of The Speaking Show Podcast David Newman teaches you how to build a thriving speaking career. Regardless of the speaking in-person events, virtual appearances, conference stages, and any other place where you are being paid to share your expertise with an audience, the powerful articulation of your value, relevance, and impact is what makes experts stand out. But where do you start when you're trying to build your speaking platform?
In Do It! Speaking, Newman shares advice that helps
Develop your speaking-driven revenue streams.
Quickly commercialize your knowledge in today's economy.
Bolster your visibility, credibility, and bank account.
Become a better messenger of your company's message and dominate your marketplace.
Do It! Speaking shows you the inside track on marketing, positioning, packaging, prospecting, outreach, sales, and how to get more and better speaking gigs on behalf of your company, your brand, and yourself.
For thought-leading CEOs, executives, consultants, and entrepreneurs, the true test of your personal brand comes down to one simple When you speak, do people listen?
Nationally-acclaimed marketing expert and host of The Speaking Show Podcast David Newman teaches you how to build a thriving speaking career. Regardless of the speaking in-person events, virtual appearances, conference stages, and any other place where you are being paid to share your expertise with an audience, the powerful articulation of your value, relevance, and impact is what makes experts stand out. But where do you start when you're trying to build your speaking platform?
In Do It! Speaking, Newman shares advice that helps
Develop your speaking-driven revenue streams.
Quickly commercialize your knowledge in today's economy.
Bolster your visibility, credibility, and bank account.
Become a better messenger of your company's message and dominate your marketplace.
Do It! Speaking shows you the inside track on marketing, positioning, packaging, prospecting, outreach, sales, and how to get more and better speaking gigs on behalf of your company, your brand, and yourself.
- GenresBusiness
219 pages, Kindle Edition
Published January 7, 2020
69 people are currently reading
81 people want to read
About the author
David Newman
2 books2 followersLibrarian Note: There is more than one author by this name in the Goodreads database.
David Newman is a nationally acclaimed marketing speaker who presents to groups of entrepreneurs and executives who want to generate MORE leads, BETTER prospects, and BIGGER sales.
David has been working at the intersection of marketing, technology, and professional services since 1992. His past clients and audiences include Accenture, KPMG, Oracle, IBM, Microsoft, PriceWaterhouseCoopers, and 44 of the Fortune 500. He is an experienced professional services marketer, professional speaker, and strategic business coach. David has presented marketing keynotes, seminars, and strategic work sessions for over 600 groups, including state and national associations, nonprofit organizations, and companies of every size.
David's career as a corporate insider included stints at a boutique technology consulting firm in Delaware, the prestigious Professional Development Institute at management consulting powerhouse Towers Perrin, and Global Professional Services for PeopleSoft (back when they were ranked sixth on Fortune's list of 100 Best Places to Work in America).
David has been featured and quoted in The New York Times, Investors Business Daily, FastCompany.com, Sales & Marketing Management, Selling Power, Business 2.0, Business2Business, NBC-TV, and Entrepreneur magazine. David is married to the number one most amazing woman on the planet, has two great kids and the world's sweetest Labrador retriever named Woofie (who has her own website at www.whereswoofie.com).
David Newman is a nationally acclaimed marketing speaker who presents to groups of entrepreneurs and executives who want to generate MORE leads, BETTER prospects, and BIGGER sales.
David has been working at the intersection of marketing, technology, and professional services since 1992. His past clients and audiences include Accenture, KPMG, Oracle, IBM, Microsoft, PriceWaterhouseCoopers, and 44 of the Fortune 500. He is an experienced professional services marketer, professional speaker, and strategic business coach. David has presented marketing keynotes, seminars, and strategic work sessions for over 600 groups, including state and national associations, nonprofit organizations, and companies of every size.
David's career as a corporate insider included stints at a boutique technology consulting firm in Delaware, the prestigious Professional Development Institute at management consulting powerhouse Towers Perrin, and Global Professional Services for PeopleSoft (back when they were ranked sixth on Fortune's list of 100 Best Places to Work in America).
David has been featured and quoted in The New York Times, Investors Business Daily, FastCompany.com, Sales & Marketing Management, Selling Power, Business 2.0, Business2Business, NBC-TV, and Entrepreneur magazine. David is married to the number one most amazing woman on the planet, has two great kids and the world's sweetest Labrador retriever named Woofie (who has her own website at www.whereswoofie.com).
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Displaying 1 - 7 of 7 reviews
May 16, 2020
Packed With Actions to Increase Your Speaking
Author David Newman is an expert speaker and trainer for other speakers. He has taken his years of practical experience and poured it into DO IT! SPEAKING. As he writes in the opening pages, “This book is designed to help you generate real results—no theory, no fluff, and no bull. And more importantly, NO MORE “stupid sales tricks”—no more chasing disappearing prospects, and no more guessing and oping and waiting for the phone to ring… instead you’ll build a steady stream of well-qualified prospects and thrilled clients eager to hire you, rehire you and enthusiastically refer your services to others.” (page xiii)
Keep your yellow highlighter handy as you read through these 77 instant-action ideas. You will want to mark and use DO IT! SPEAKING over and over. I highly recommend this book.
W. Terry Whalin is an editor and the author of more than 60 books including his latest 10 Publishing Myths, Insights Every Author Needs to Succeed
Author David Newman is an expert speaker and trainer for other speakers. He has taken his years of practical experience and poured it into DO IT! SPEAKING. As he writes in the opening pages, “This book is designed to help you generate real results—no theory, no fluff, and no bull. And more importantly, NO MORE “stupid sales tricks”—no more chasing disappearing prospects, and no more guessing and oping and waiting for the phone to ring… instead you’ll build a steady stream of well-qualified prospects and thrilled clients eager to hire you, rehire you and enthusiastically refer your services to others.” (page xiii)
Keep your yellow highlighter handy as you read through these 77 instant-action ideas. You will want to mark and use DO IT! SPEAKING over and over. I highly recommend this book.
W. Terry Whalin is an editor and the author of more than 60 books including his latest 10 Publishing Myths, Insights Every Author Needs to Succeed
May 14, 2023
Another marketing gimmick!
This book is about how you can excel as a speaker (by profession like keynote speaker, etc). And if you thought you might as well give it a shot as probably you'll find some great ways to hone your speaking skills in general to apply in your day-to-day like your current job, you're wrong! (Even I started this thinking the same). This book is specifically for professional speakers because it does not have any skill enhancement technique, it just gives out ways to MARKET your speaking profession.
It is very common these days for C-suites or internet influencers to write books to generate more revenues and to use it as a marketing channel for one of their businesses. I'm not against it. But PLEASE, O PLEASE add some value to it. Write something that people don't know instead of just putting in FILLERS. Yes! this book is all about fillers- on every page and every chapter.
If you're not looking for marketing your profile as a professional speaker, don't waste your time on this.
This book is about how you can excel as a speaker (by profession like keynote speaker, etc). And if you thought you might as well give it a shot as probably you'll find some great ways to hone your speaking skills in general to apply in your day-to-day like your current job, you're wrong! (Even I started this thinking the same). This book is specifically for professional speakers because it does not have any skill enhancement technique, it just gives out ways to MARKET your speaking profession.
It is very common these days for C-suites or internet influencers to write books to generate more revenues and to use it as a marketing channel for one of their businesses. I'm not against it. But PLEASE, O PLEASE add some value to it. Write something that people don't know instead of just putting in FILLERS. Yes! this book is all about fillers- on every page and every chapter.
If you're not looking for marketing your profile as a professional speaker, don't waste your time on this.
February 24, 2020
Great book! Not for creating a great speech, but for how to operate a speaking business. Full of practical advice on setting fees, winning opportunities and delivering a professional product. Lots of links to resources and worksheets.
January 8, 2020
This book is pithy, punchy and powerful. In an industry where there is a constant pandemic of low quality advice, Newman's Weapons Grade Wisdom is the glorious exception.
January 12, 2020
This book is filled with practical, valuable advice for anyone who wants to build a career that includes professional speaking. I especially love David Newman's approach to marketing.
November 14, 2020
Worthwhile read for speakers for sure.
A lot of the same old stuff (which admittedly has to be there) but some really great nuggets.
A lot of the same old stuff (which admittedly has to be there) but some really great nuggets.
October 19, 2023
This book is full of insights, strategies, and tactics. It was fun to read!
Displaying 1 - 7 of 7 reviews