Sell!: The Way Your Customers Want to Buy

by Dale Carnegie

What do How to Win Friends and Influence People and Sell! have in common (other than Dale Carnegie)?

They're both based on the premise that RELATIONSHIPS are what matter. In this age, where media is social and funding is raised by crowds, the sales cycle has permanently changed. It's no longer enough to know your product, nor always appropriate to challenge your customer's thinking based on your online research.

In Sell!: The Way Your Customers Want to Buy, Dale Carnegie & Associates reveal the REAL modern sales cycle. It's one that depends on your ability to influence more than just one buyer, understand what today's customers want from you (and don't want), and use time-tested human relations principles that will help you strengthen relationships anywhere in the global economy.

Readers will learn the five stages to master in the modern selling process, and learn from real sales examples told by top performing salespeople and veteran sales trainers from the U.S. to Europe, the Middle East, India, Japan and points in between.

This book combines insightful new research, a modern sales process and timeless, powerful human relations principles. It's a fresh take on what works today to grow sales.
"A familiar but wide-ranging guide to applying Carnegie's up-close-and-personal principles to selling." -KIRKUS Reviews

Genres: Business, Nonfiction

256 pages, Hardcover

Published October 22, 2019

About the author

Dale Carnegie was an American writer and teacher of courses in self-improvement, salesmanship, corporate training, public speaking, and interpersonal skills. Born into poverty on a farm in Missouri, he was the author of How to Win Friends and Influence People (1936), a bestseller that remains popular today. He also wrote How to Stop Worrying and Start Living (1948), Lincoln the Unknown (1932), and several other books.
One of the core ideas in his books is that it is possible to change other people's behavior by changing one's behavior towards them.

Reviews

[John · Rating 5 out of 5]

If you need a primer on effective sales, this book is for you. Others have come and gone but Dale Carnegie is the original sales trainer with How to Win Friends and Influence People. This book weaves in those same Human Relationship Principles with and effective sales process. This is what you need. No gimmicks or pressure close situations. Just good old fashioned people skills and a pathway to follow. This has practical, fleshed out tools and guidelines to walk you through plus you can reach out to the organization for other resources and even training. This book is easy to follow with lots of great examples. If you utilize the process in this book you will be more effective than most other sales people.

[Ed Barton · Rating 4 out of 5]

Modern Application of Classic Carnegie

The Dale Carnegie system is a powerful tool for building rapport and meaningful professional relationships. This 21st Century take on Carnegie’s fundamental system emphasizes the importance of relationship, listening and questioning in the sales process - as well as engaging customers in the way they want to be engaged. A good read.

[Tsvetomir · Rating 5 out of 5]

This book is a well structured guide for theory and practice on how to build working and winning relationship with clients. Recommended for everyone who wants to upgrade current knowledge and skills in the area.

[Arun Narayanaswamy · Rating 3 out of 5]

Good book on cultural nuances and mindset of sales process.
Fast paced book with various examples. Great summary to wind up the book as well.

[Iggy · Rating 4 out of 5]

Super poradnik, trochę za dużo autoreklamy firmy

[Savio Sebastian · Rating 4 out of 5]

Good reminder of timeless ideas

[Joe Nickels · Rating 5 out of 5]

The book has both theory, philosophy and a methodology.