This is a book about Jake who owes $52K in student loans, loses the lease on his cheap apartment and it worried about losing his job. A coworker invites him to Third Way and he learns how to make some extra money on the side. His learning is accelerated when he takes a trip to Ethiopia with Clarence (Third Way founder) and sees the people there putting the Third Way principles into action. He starts by selling his old textbooks, then he buys used textbooks and resells them, next he offers himself as a negotiator, and lastly he helps people pay off student loans. As he learns...we learn:
The Third Way Manifesto
No one should depend on a single paycheck for their entire income. Whether you call it a side hustle, a small buiness or just something you do for extrs amoney you can use this model to create more freedom for yourself.
1. Everyone is an expert at something: One way or another, your have acquired a lot of valuable knowledge throughout your life. Something you already know about can be turned into cash - you just need to figure out how to do it. Don't invest tens of thousands of dollars in business school. Start by taking an inventory of your skills, including everything that you're good at and any topics that people frequently ask you about.
2. Go from idea to product or service: When you're thinking of ideas to make money, always think of them in specific, concrete terms. One of the people in our group is selling dollouse furniture. If you go to her website, you can see exactly what she's selling, how much it costs, and how to place an order. Don't be vague-tell people exactly what you're offering, why it will help them, and how they can buy it.
3. Spend as little money as possible: STuring frugally is a beeit, not a limitation. The time to invest in your business is when you know you have a proven idea. Otherwise, spend more time working on the idea. The vast majority of Third Way projects can be started for less than $500, and sometimes without spending any money at all.
4. Launch before you are ready: You won't get the feedback you really need until you have something to show. As a general rule, you can have a workable version of most income-generating projects up and running within thirty days. Following this principle also helps you slect the most basic iteration of your idea. You can improve it or ramp up later - first, see if it has real potential.
5. Improve as you go: based on what you learn, make changes. Don't be afraid to completely restructure - giving up on one project and starting another is A-OK. And when something's working, couble down and figur eout how to make it work more.
In short, keep your risk low, act quickly, and adjust as you go along. Last but not least...you can do more than you think!