Metaphorically Selling: How to Use the Magic of Metaphors to Sell, Persuade, & Explain Anything to Anyone

by Anne Miller

The power of metaphor to break through in a noisy world and sell, persuade,& explain anything to anyone

Genres: Business, Nonfiction, Communication

168 pages, Paperback

First published January 1, 2004

Reviews

[Georgi · Rating 3 out of 5]

Great content but a bit too heavy on the examples and fluff.

[Floriano Siqueira · Rating 4 out of 5]

Muito bom

[Tami · Rating 5 out of 5]

Metaphorically Selling: How to Use the Magic of Metaphors to Sell, Persuade, & Explain Anything to Anyone is a guide to making use of metaphors for increased success in business. This book introduces the reader to the world of metaphors, pointing out that the use of metaphors is a fairly natural everyday process. The author then explains that the use of metaphors is actually the key to keeping both sides of the human brain engaged and actively attentive. Furthermore, the use of metaphors further understanding of new material through the connection of this material to already understood, well thought out analogies. In this way, metaphors are the key to keeping clients and customers interested in your presentation while increasing their understanding of the uniqueness of your product. Once, these key concepts are entrenched into the reader's mind, the author guides the reader through various exercises that aim to teach the reader to choose and use metaphors for his or her own purposes.

Metaphorically Selling is an important resource. This book teaches and enlightens the reader while it entertains, keeping both halves of the brain happy. Moreover, the evolving chapters of this book actively guide the reader through those nagging doubts about whether he or she can actually create his or her own appropriate metaphors. Thus, after reading this book, the reader can't help but spontaneously come up with appropriate metaphors for any situation. Though this book is meant for increasing business success, the concepts in this book can be used to communicate or teach more effectively at work and in everyday life.

[Robert · Rating 3 out of 5]

Unlike the majority of the readers, I suspect, I read this book to learn more about metaphors, not how to sell. :)

There's some good stuff here. As the book went on, it was more difficult to remained jazzed about it. The ending was like sex with Donald Trump: one big list of bloviating quotes.

Miller does make clear, however, the use of figurative language (she did not limit this to metaphors: analogies, similes, etc.) paints the picture for the audience. There were good examples and passages to walk through various exercises.

For me, I got what I was looking for and in addition have some places to explore for me project.

[Mary Louise · Rating 5 out of 5]

Bought this book for research, but I've got to say that I was pleasantly surprised. Good exercises for the business person and writers overall. If you want to know how to create metaphors, for whatever reason, this book is helpful.

[Todd Brown]

A book every marketer should read.

[Troy Holt · Rating 4 out of 5]

Great tips and feedback. She really brings out how metaphors are used in everyday language.