Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement

by Julie Atherton

Create a long-term, integrated customer engagement strategy using effective social media campaigns that will enhance ROI across digital channels, using structured and practical guidance plus global case studies from National Geographic, Lush, South West Airlines, Dreams and more.

Organizations often talk of digital planning but struggle to know which channels to invest in, how to integrate them with content marketing activity, or fail to develop measurable outputs that align with business objectives. This book provides a clear road map for efficient planning, deliverance and financial accountability of social media's contribution to the business.

Social Media Strategy provides a simple, structured way to create integrated customer engagement and social media campaigns that work, delivering practical guidance on key areas, such

-Identifying and targeting audience segments
-Methods of two-way community engagement
-Reputation management
-Being present on the right channels
-Driving action through influencers
-Identifying the relevant tools and platforms to audit, track and measure business impact and customer engagement

With example templates, interviews and global case studies including National Geographic, Lush, South West Airlines, Dreams, Mumsnet and more, this professional guide delivers a long-term solution for maximizing social media led business development for any business.

Genres: Business

259 pages, Kindle Edition

Published October 3, 2019

Reviews

[Angie · Rating 5 out of 5]

Social media is a must for all businesses large and small. If you're a small business, it often seems overwhelming, and a lot of extra work, for questionable results.
This book will hold your hand and give you a clear and simple step by step approach to getting started, and keeping it up. It will also show you how to see results, and run different campaigns to test results - sounds complicated, but this book will make it much easier for you to understand,

Recommended for any small business that is not yet using social media as a promotion tool, or has used social media but haven't got the expected results..

[Nina Harrington · Rating 5 out of 5]

A blueprint on how to build a fully integrated marketing and social media strategy.
Both new and existing businesses who wants to succeed and attract customers must recognize the fundamental shifts in the way in which potential customers find and become engaged with brands. Customers of all ages and demographics worldwide are increasingly using social media and online channels and stores in more sophisticated ways.
Many businesses find this complex new technology and customer behavior bewildering, but this book provides an excellent guide to using the core strategies of:
• understand your audience at a deep level,
• build a powerful brand and
• execute targeted marketing campaigns with integrated social media.
Building a relevant and consistent brand for your business on the social media platforms that your ideal customer uses, should be a fundamental part of your overall business growth strategy.
This book curates interviews with business leaders who demonstrate how to grow your business by using the power of the data collected by social media platforms.
You now have the power to promote your business to the perfect niche audience for your products and services which has never been possible before – and do so automatically and at affordable rates. It has never been easier to measure the effectiveness of a marketing campaign, change an element in the promotion and split test across multiple platforms in the space of a few hours.
Innovation is moving at an incredible speed. This book is an ideal primer for any business of any size to get started today on social media marketing.

[Phillip Cole · Rating 4 out of 5]

Regardless of your personal view of social media, businesses need to utilize this channel when reaching current and potential customers. Even though the options may change, social media are here to stay. In Social Media Strategy, Julie Atherton shares the importance of using social media and how to make plans to use social media and measure results.

The information in the book is clear and understandable. Each step is easy to follow, and will help you get your business started on social media while tracking the effectiveness of your campaigns. From targeting the people you want to communicate with to picking which channel to use, Social Media Strategy covers all aspects, so you can use it regardless of how long you have been using social media.

I found a lot of information that I plan to use to promote my business and to help my clients promote theirs. The information and resources provided will help me be more active with social media, while keeping it from taking all of my free time trying to find what works.

I received a complimentary copy from the publisher through NetGalley. All opinions are my own.

[Caroline Hedges · Rating 3 out of 5]

I was interested in reading this because I had an idea to change careers and social media management was on my short list. This book is not for people with no marketing experience. There is a lot of technical wording and references to work techniques that were lost on a newbie like me.

I didn't learn a lot about how to be a social media manager but I did enjoy the interviews and liked how she used real life examples (such as the United Airways passenger issue in 2017).

This book would be great for people in a marketing environment who are interested in moving away from traditional marketing and into the new world of influencers, viral videos and social media.

Thank you Netgalley for this ARC. This is my honest review.

[Ramona Mead · Rating 2 out of 5]

Too dense and dry for my brain. Some of that may have been the formatting in my digital copy. As a book blogger, I was hoping for more manageable tasks to market my website on social media. Instead this is intenser business strategy. Maybe I'm just not ready for it yet? It's very thorough and offers a lot of examples of successful strategies. There are also interviews with others in the field. While this will probably be helpful for the right reader, it isn't for me.

Many thanks to NetGalley for my advanced copy of this book in exchange for my honest review.

[Witch-at-Heart · Rating 3 out of 5]

Interesting read. I feel understanding how to use social media as a platform is very important. This is fairly technical and dry but educational none the less. If your new to marketing or just dabbling as a very small business owner this may be too complicated. However, if your fairly savvy but need focal points to streamline your approach to your online marketing there are golden nuggets here. I received this book from NetGalley for an honest review.

[Darya · Rating 4 out of 5]

This is a comprehensive and well structured guide for those who start brand marketing. I think is ideal for startups who has little experience in marketing strategy and brand development. This book can be a very good guide as it has step by step processes description and Dallas how to deal with marketing strategy, plan well ahead.

[Andrea Norton · Rating 3 out of 5]

Thank you NetGalley for the ARC in exchange for an honest review.

This was not easy to read. As other reviewers have said, it is extremely dry. There is no oomph here, no excitement... it is matter-of-fact and that's it.

I would have had a difficult time if I hadn't already been reading and studying this stuff as it isn't explained very well at all.

[Annarella · Rating 5 out of 5]

A well written, clear and useful book, it's very helpful it you want to understand more about social media strategy or are starting to work in the field.
I appreciated the example and the advice.
Highly recommended!
Many thanks to the publisher and Netgalley for this ARC, all opinions are mine.