Special Edition Using Microsoft Crm

by Laura Brown

A sophisticated yet easy-to-use software program, Microsoft CRM handles the full range of Sales and Customer Service functions, and allows the user to access key customer and sales information from Microsoft Outlook and the Web. It is designed for rapid deployment, ease of use, and integration with Microsoft Office and Microsoft Great Plains' back-office solutions, increasing information reliability, employee usage and productivity. Special Edition Using Microsoft CRM shows sales, service, and business development specialists how to manage small businesses with the sophisticated technology that, until now, has been reserved for large corporations. Based on the author's real-world experience building CRM systems, this book provides the expert advice that MS CRM users need. To make the move to customer-centric operations using MS CRM, companies need an in-depth guide to managing the process, using the software, and making the implementation decisions that are required.

640 pages, Paperback

First published August 17, 2003

About the author

Laura Brown is the founder of LB Media, and the chair of (RED)’s Creative Council. She sits on the boards of (RED), The Fashion Trust US, and me too. Movement, and Foot Soldiers Park, Selma. Previously, she was editor-in-chief ofInStyle, executive editor of Harper’s Bazaar, and senior editor at W. She earned her BA in arts and communication from Charles Sturt University in New South Wales, Australia. She lives in Manhattan with her husband.

Reviews

[Pierre Hulsebus · Rating 5 out of 5]

Excellent section on the CRM deployment process