Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers

by Russell Brunson, Dean Graziosi (Foreword)

Master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless book from the $100M entrepreneur and co-founder of the software company ClickFunnels.The biggest problem that most entrepreneurs have isn't creating an amazing product or service; it's getting their future customers to discover that they even exist. Every year, tens of thousands of businesses start and fail because the entrepreneurs don't understand this one essential the art and science of getting tra­ffic (or people) to find you.And that is a tragedy.Traffic Secrets was written to help you get your message out to the world about your products and services. I strongly believe that entrepreneurs are the only people on earth who can actually change the world. It won't happen in government, and I don't think it will happen in schools.It'll happen because of entrepreneurs like you, who are crazy enough to build products and services that will actually change the world. It'll happen because we are crazy enough to risk everything to try and make that dream become a reality.To all the entrepreneurs who fail in their first year of business, what a tragedy it is when the one thing they risked everything for never fully gets to see the light of day.Waiting for people to come to you is not a strategy.Understanding exactly WHO your dream customer is, discovering where they're congregating, and throwing out the hooks that will grab their attention to pull them into your funnels (where you can tell them a story and make them an offer) is the strategy. That's the big secret.Traffic is just people. This book will help you find YOUR people, so you can focus on changing their world with the products and services that you sell.

Genres: Business, Nonfiction, Entrepreneurship, Finance, Self Help, Audiobook, Money

347 pages, Kindle Edition

First published May 1, 2020

About the author

Russell Brunson is a digital marketing entrepreneur, author, coach, and speaker.

He was born in 1980 in Provo, Utah, United States, where he grew up to develop an interest in business and other hobbies.

He long started developing his marketing skill when he was much younger as he would collect junk mails, used radio and television ads, seizing every business opportunity just to get as far as possible knowledge and understanding from the marketing world.

Outside marketing and business in general, Russell loved wrestling while growing up which soon turned a hobby for him.

In high school, for example, Russell was a state champion wrestler, becoming an all-American in his senior year, taking second place in the country at the high school nationals. This he continued into his college, learning valuable lessons about competition, hard work and the art of winning. He became one of the top ten wrestlers in the country at graduation.

Fast forward to this day, Russell Brunson has founded, and has also co-founded several successful companies, popularized some of the most effective sales techniques used in the world of marketing today, and had also published several successful books in the marketing category.

Reviews

[Jenny ✧ Sick, Sad, Lit · Rating 2 out of 5]

I’m usually a big fan of Brunson but this is my least favourite. The majority of the information here is either recycled from his previous two books or is completely unrealistic.

His market strategy based on the “Dream 100” is fine when you’re Russell Brunson and people already know you and would be happy to have you on their channel.

What if you’re a nobody, just getting started? What kind of leverage do you possibly have to get them to feature you?

Also it bugs the hell out of me that he only once towards the end of the book mentioned that he has a team who do it all for him. That publishing schedules he laid out for each platform are completely unrealistic if you plan to do even a half decent job of any of it. Rather than feeling inspired by his ability to be 100% across all platforms (thanks to his marketing team), it’s defeating.

It’s simply not realistic for the average entrepreneur.

I specialise in Instagram marketing and the content on Instagram was WEAK. No one is going to achieve any success at all with the strategies listed there and that’s a damn shame because many people take him word as gospel.

There were a few good points here and there but honestly, this was a huge disappointment. More like social media for dummies.

[Brian Sachetta · Rating 4 out of 5]

I’m going to try to write this review without giving away the pith of the book, even though it's relatively simple. I’m sure you could find it in other reviews if you care to go looking for it.

Anyway, this is the final book in the “Secrets” series from Brunson, and it finishes off that series pretty nicely. Whereas the first two books talk about sales funnels and establishing an expert presence online, respectively, this one ties everything together and provides the final piece of the puzzle — a solution to the "traffic problem."

Why I think this book fits into the series so nicely is because it’s clear that, even with an amazing product, if you don't have customers, you don’t have a business. Thus, this one focuses on how we can attract said customers to us and start taking some sales.

In terms of its content, I thought the first half was very eye-opening. It offers a simple yet effective strategy for finding folks who want your products and bringing them into your business / funnels. That strategy is super practical and actionable, and I will definitely be using it in the future.

The second half, however, was a little bit more mundane for me, or at the very least, slightly less useful. Brunson covers a few different platforms (IG, Facebook, Google) and how to use them to gain traffic. The problem with this second half is that because the “secrets” of each platform change all the time, Brunson hesitates to dive too far into specifics. I don’t blame him for doing so, and I appreciate him being upfront about this, but it inevitably reveals the difficult nature of writing about such a subject.

So, overall, I’d say that this one fits the mold of the series well and ties things together nicely. Though it’s not without some slower or less helpful parts, it most certainly provides value and leaves you with some actionable steps to take. It’s not my favorite of the series (“Dotcom Secrets” is), but I still think it’s definitely worth reading.

-Brian Sachetta
Author of “Get Out of Your Head”

[Kevin Calhoun · Rating 3 out of 5]

Lacks detail, some good ideas, but a long read for very little information

[Gabriel Ursan · Rating 5 out of 5]

O carte de marketing foarte bună. Generează o grămadă de idei interesante. Momentan se găsește doar in limba engleza, dar daca lucrezi in marketing sau publicitate online, asta nu va fi o problema pentru tine.

[Adam Ashton · Rating 4 out of 5]

Solid instalment of the ‘secrets trilogy’ but probably not as good as a stand alone book. Probably the weakest of the three for me, but good complimentary addition (largely because I’m early in the funnel building phase - perhaps later down the track this book will become more relevant)

[Jonathan Courtney · Rating 5 out of 5]

The perfect book for beginners and marketing experts alike.

[William Liedner · Rating 1 out of 5]

A blend of his two precious books. Just a few more irrelevant personal stories and a guide for kids on how to use Social Media.

[Joshua Pitzer · Rating 4 out of 5]

I liked learning Russell’s intuitive strategies on mastering traffic. The examples he provides from his life are fascinating. Russell covers all current major social media platforms in this book.

[Nahomy · Rating 4 out of 5]

Mi jefe me dio esta lectura, pero me gustó como el autor se acerca a todo el tema de vender en redes sociales y páginas web de manera sistemática y tiene un proceso para cada lugar, buena lectura.

[Matt Hutson · Rating 5 out of 5]

Russell brings you step by step, he explains every little detail about how to use the amazing tools we have at our fingertips, YouTube, Instagram, Google search, and Facebook.

But better yet, even if some of these Giants get replaced by newer and better social media platforms or other types of platforms, Russell's traffic secrets formula can be applied to any platform.

Because the book is packed full of gems, more than 20 years worth of experience, it is the type of book you can go back to and get something new each time. The strategies he writes about in his book are not instant, get-rich schemes. They are strategies you have to work at over years and even decades.

Russell knows his stuff, there is no doubt about that, so if you are looking to increase your traffic, and Inter increase your sales and trustworthiness, this book is the best book for you.

[Dustin Overbeck · Rating 4 out of 5]

It’s a good book talking about how to bring traffic to different funnels. I listened to this book on Audible. It’s over six hours long.

I don’t know who has the patients to actively listen to all the content in this book, take notes and put it into action.

I’d probably recommend somebody to find a summary instead that highlights the 80/20 of what should be the main points

[Ling · Rating 4 out of 5]

Một trong những quyển mà các bạn Marketing phải đọc thay vì chỉ nghe/sử dụng kinh nghiệm được chia sẻ rải rác khắp nơi. Một cẩm nang về những vấn đề liên quan traffic, cung cấp nhiều thông bổ ích về góc nhìn, tư duy, tâm lý người dùng và các hướng dẫn thực hiện chi tiết một cách hệ thống, bài bản 👍

[Danijela Jerković · Rating 5 out of 5]

The Thoughts and Notes on Traffic Secrets...

Who goes slow and steady wins!


Triology:
1: Dotcom Secrets
2: Expert Secrets
3: Traffic Secrets


Your business, traffic, and leads are all on the stable ground!

In Section One, you will learn how to identify exactly who your dream customers are,
where you can find them, and how to get access to them.

In Section Two, you will learn the simple pattern that you can use to drive traffic into your
funnels from any advertising network, including Facebook, Instagram, Google, and YouTube. as well as how mastering a simple pattern will unlock the doors to a consistent stream of traffic on any of these networks.

Finally, Section Three will reveal powerful growth hacking techniques that will help you to increase your traffic even if you don’t have access to Facebook or Google or any other advertising networks.


Mastering the growth hacks will give you the ability to build your traffic foundation on solid ground!



The biggest problem entrepreneurs have is getting their future customers to discover that they even exist.
Every year, tens of thousands of businesses start and fail because the entrepreneurs don’t
understand this one essential skill: the art and science of getting traffic (or people) to find you.


List of Traffic Secrets Revealed:

SECRET #1: Who Is Your Dream Customer
SECRET #2: Where Are They Hiding? The Dream 100
SECRET #3: Hook, Story. Offer And The Attractive Character
SECRET #4: Work Your Way In, Buy Your Way In
SECRET #5: Traffic That You Own
SECRET #6: Follow-Up Funnels
SECRET #7: Infiltrating the Dream 100
SECRET #8: Fill Your Funnel Organically
(Working Your Way In)
SECRET #9: Fill Your Funnel With Paid Ads
(Buying Your Way In)
SECRET #10: Instagram Traffic Secrets
SECRET #11: Facebook Traffic Secrets
SECRET #12: Google Traffic Secrets
SECRET #13: Youtube Traffic Secrets
SECRET #14: After The Slaps and The Snaps
SECRET #15: Conversation Domination
SECRET #16: The Funnel Hub
SECRET #17: Other People's Distribution Channel
SECRET #18: Your Affiliate Army
SECRET #19: Cold Traffic
SECRET #20: Other Growth Hacks


The book was created to be like a playbook that you don’t just read once, but one that you can reference over and over again.

Each concept builds on the one before it, and after you master it in one platform, you can layer on another platform as you work toward complete conversation domination.


What we have to learn we learn by doing it.
~ Aristotle

[An Nguyen · Rating 3 out of 5]

1. **Understanding the Value of Traffic:** Brunson emphasizes the critical role of traffic, or website visitors, in the success of an online business. The book explores strategies for attracting the right kind of traffic that aligns with the business's goals.

2. **Identifying Your Dream Customer:** The book guides readers in identifying and understanding their ideal customer. Brunson discusses the importance of tailoring marketing efforts to attract the specific audience that is most likely to convert into customers.

3. **Creating Irresistible Offers:** Brunson explores the concept of creating compelling and irresistible offers to attract and engage potential customers. The book provides insights into crafting offers that stand out in a crowded online space.

4. **Utilizing Multiple Traffic Sources:** "Traffic Secrets" advocates for diversifying traffic sources to reduce dependence on a single channel. Brunson discusses various online platforms and channels, offering strategies for tapping into diverse traffic streams.

5. **Search Engine Optimization (SEO):** The book delves into the importance of SEO in driving organic traffic. Brunson provides practical tips and strategies for optimizing websites to rank higher in search engine results.

6. **Paid Advertising Strategies:** Brunson explores paid advertising strategies, including platforms like Facebook Ads and Google Ads. The book provides insights into creating effective ad campaigns that reach the target audience and generate traffic.

7. **Leveraging Social Media:** "Traffic Secrets" discusses the power of social media in driving traffic. Brunson provides strategies for building a strong social media presence and engaging with the audience on platforms like Facebook, Instagram, and Twitter.

8. **Influencer Marketing:** The book explores the concept of influencer marketing as a way to tap into existing audiences. Brunson provides guidance on identifying and collaborating with influencers who can help promote products or services.

"Traffic Secrets" serves as a comprehensive guide for entrepreneurs and marketers seeking to increase website traffic and attract their ideal customers. Russell Brunson's insights into traffic generation strategies, audience targeting, and online marketing tactics provide a roadmap for achieving success in the competitive online landscape.

[M. Slinger-Carreer · Rating 2 out of 5]

As the saying goes, " a broken clock is right twice a day".
This book started off promising for me. The author shared some ideas and techniques I thought were good. Even though they were not his ideas (but he was upfront about it). However, around 40%, he said he use to watch the reality show "The Apprentice" as a teenager to get ideas, stating who better to get business advice from than Donald Trump. I showed grace at first because he was clear he watched it as a teenager (young and dumb in my opinion) but he made no mention or even attempted to make it clear that he realized later as an adult "The Apprentice" was a reality TV show and completely made up for entertainment purposes. After this, it was hard for me to take this book seriously. But, regardless, I continued reading it because again, a broken clock is right twice a day.
Also, this book is definitely geared to those with no moral compose and just want to make money. The whole tail end (really the whole thing though) of the book is about how to really monetized your pyramid scheme.
The entire book is a collection of other people's ideas he has used that worked for him. It's fine, but he definitely markets this thing as if he's sharing HIS secrets, not other's people's secrets. That's just a personal pet peeve.
Good luck folks.

[Megan · Rating 4 out of 5]

I paid a marketing/sales coach far too much money for what she provided - not much coaching, lots of videos. But in a video about webinars, she mentioned Russell Brunson, to say she had made a lot of changes from his webinar script/ format. I immediately tracked this guy down and found she was largely teaching his books - but not as clearly. I could have saved soooooo much money if only I had found his books before I found her.
He works through how to post on Google, Instagram and Facebook - how the goals of each are different and how you need to carefully tailor a post for the platform. (Seems obvious, but I usually use social media for entertainment and education - not marketing.) You shouldn't use the same post on multiple platforms- you need to modify it to fit the platform's goals - not yours. And don't try to play on all of the platforms at once - focus on one and master it before adding another.
I really didn't want to like these books - the author is one of those spammers who sells crap online and once he gets your email, never leaves you alone. But the content seemed helpful - really tells you how to do online marketing).
I may have to update after I've tried his techniques.

[Wasiul Hoque Chowdhury · Rating 5 out of 5]

Book Review: Traffic Secrets by Russell Brunson

I recently finished reading Traffic Secrets by Russell Brunson, and I found it to be a highly insightful guide on the art and science of driving traffic to any online business. Brunson breaks down the concept of traffic into three core strategies: leveraging influencers, using paid traffic, and creating consistent, value-driven content. What makes the book especially practical is how he dives into applying these strategies across major platforms like Facebook, Google, YouTube, and Instagram, offering actionable tips tailored to each one.

One of the standout aspects of the book is Brunson’s strong emphasis on email marketing. He presents it not just as a follow-up tool, but as a core part of a long-term traffic strategy—essentially turning traffic into a loyal audience.

Overall, Traffic Secrets is a well-structured and easy-to-digest manual for marketers, entrepreneurs, and business owners looking to build and scale their online presence. Whether you’re a beginner or already running campaigns, there’s plenty to take away from this book.

[Luan · Rating 3 out of 5]

Wirklich Schade, weil Ich die ersten beiden Bücher von Russell Brunson unglaublich aufschlussreich finde. Folglich habe Ich mich umso mehr auf das dritte Buch dieses Bands gefreut. Leider wurden meine Erwartungen, abgesehen vom ersten Teil, nicht erfüllt. Im ersten Teil spricht Russell über das Prinzip der Traumkunden und der Dream 100, was zwar alter Stoff aus dem ersten Buch Dotcom Secrets ist aber dennoch sehr hilfreich ist. Im zweiten Teil fängt er jedoch an über jedes soziale Netzwerk zu sprechen und das im selben Muster (Geschichte des Netzwerkes, Wie man seine Dream 100 nachbildet usw.). Also unglaublich trocken und nicht hilfreich. Ich musste schon schmunzeln, als Russell mir erklärt was eine Story ist und wie Diese funktioniert. Kurz gesagt, wenn man nicht hinterm Mond lebt ist der zweite Teil eine reinste Zeitverschwendung, vor allem für Leute, die sich schon ein wenig mit Marketing auskennen. Der letzte Teil war auch eine Ansammlung unglaublich simplen Tipps, die dennoch ganz hilfreich sind.

All in All ein echt schwaches Buch, wenn man die anderen Bücher berücksichtigt.

[Rachael | Booklist Queen · Rating 4 out of 5]

In the third book of his Underground series, Russell Brunson, co-founder of Click Funnels, explains how you can direct traffic into your sales funnel. Using his Dream 100 technique, Brunson teaches timeless marketing tactics that will work no matter what platform and that can adapt as algorithms change. Brunson focuses on the bigger picture but gives plenty of examples to showcase how to adapt the techniques to different platforms, knowing that when the platforms eventually change, you'll know how to adapt with it.

I love reading books about blogging, and I randomly picked Traffic Secrets up at Barnes and Noble, without having read the first two books. Since I don't actually sell anything or run sales funnels, Brunson's book didn't quite apply to me. Yet, since his techniques are more about the overarching process than about the minute details, I still learned a lot about marketing and think I will see positive benefits in my business for years to come.

[Darjan Minov · Rating 3 out of 5]

As usual with books like this one, there is a lot of fluff and filler content. However, Russell Brunson is knowledgeable and some of his ideas are good.

Although the actual "traffic secrets" are age-old tactics, social media beginners should learn since day one in the business, they are a nice refresher. Sometimes the simplest things ARE the answer.

For small businesses and solopreneurs, it will be difficult to execute them since they require a lot of personal and a lot of creative investment. Quality is not an easy thing to maintain. If you would like to take one thing from this book, it is the understanding of funnels and list of tactics you can try out to see what fits best for you.

I recommend the supplemental material if you have the e-book version. It has some nice worksheets and takeaways that are easily digestible and ready to use.

[Hoon Wee · Rating 4 out of 5]

Traffic secrets, the third and final book in Russell's "Secrets" series, does deliver the goodies til the end. Thanks Russell.

Why not 5 stars and 4?

1) Well for an unfair reason, many of the ideas have been addressed in Alex Hormozi's "$100M leads" in more polished way. The reason it's "unfair" is because apparently Alex's book was inspired from this book and published few years later.

2) The author tried to avoid providing platform-centric solution as much as possible, but still it covers over half of the book. Many of the tactics are still relevant, but sadly some of them doesn't. You'll have to somehow wire the deprecated tactics to latest update of each social platforms.

Anyway, I'm glad that I've read all 3 Secrets books - I highly recommend anyone who wants to excel their digital marketing skills.

[Periplus · Rating 5 out of 5]

TRAFFIC SECRETS membuat pernyataan yang tegas: “Jika Anda mempublikasikan konten Anda setiap hari selama setahun, Anda tidak perlu kawatir soal uang lagi”. Dia juga mengatakan, “Jika Anda duduk tepat di depan saya sekarang, saya akan meminta Anda memilih satu platform, membangun acara Anda di atasnya, mulai mengerjakan Dream 100 Anda, dan kemudian hanya fokus pada itu setidaknya selama 12 bulan ke depan. hidup.” Apakah itu benar? Nah, ingatkan saya untuk memberi tahu Anda dalam waktu satu tahun. Saya siap untuk mencobanya. Sebenarnya, saya berencana untuk mendokumentasikan perjalanan saya. Ikutlah untuk perjalanan.”
https://blog.periplus.com/traffic-sec...

[Jonathan Gray · Rating 5 out of 5]

Oh, how what I feel I've learned in this book were exactly what I've been needing all these years. Since I was a teenager...13 or so years old, I've tried to make websites to sell items, but never knew how to get traffic organically as I didn't have access to a credit card, and even now in my country it's even more difficult to get one. I remember feeling so frustrated everytime i'd try.

The methods in this book opened my eyes to ways of getting organic traffic that makes sense, and I have been implementing them along the way such as your Dream 100, which is a list that is pertinent to nearly every other part of the book. It just makes sense. I'm eager to see the results of the implementation of these methods in the coming months and years. Excellent read!

[Jarrion · Rating 5 out of 5]

Do you want to be a Billionaire

This should definitely been the title compared to trafficking secrets; because I have seen this book once or twice and never thought this book was for me..

Until I saw that 1 of my friends was reading a hard copy of this book; so I said F*** It and Bought!!

So now I’m here to tell you that not only THIS BOOK HAS BEEN THE BEST DECISION OF MY YOUNG LIFE‼️ but this is also the book that has literally made me a Billionaire..

Because it literally BROKEdown in a simple framework on how to market your product, as well as how to find your market, as well as how to convert your market into Customers.

And I tell you this IS THE BEST MARKETING BOOK OF ALL TIME.. THIS IS THE 🐐 PERIOD

Jesus THANK GOD FOR GOOD FRIENDS AND CURIOSITY..

[Marc Page · Rating 4 out of 5]

I really liked that instead of giving current tricks to getting traffic from each platform, he instead show a pattern for finding out what the current tricks are, and show examples for four platforms. He also gives a daily/weekly/monthly schedule for activities to increase traffic on each platform in the example. If you did all four platforms, it would be a full-time job. Unfortunately, after he goes into the four platforms he then states that you should focus on one platform, the platform you are most familiar with (wish that chapter would have been before the four platform chapters, I about burned myself out trying to do all four at once).

[Kiliano · Rating 4 out of 5]

The first few chapters offer really great insight. As a digital marketing expert, I learned a lot from reading them. I immediately implemented concepts such as the emotion-logic-fear messaging and the Dream 100.

Despite the good content at the beginning, I found the channel-specific chapters quite repetitive and slightly outdated, given the fast pace of these channels. Especially because Russell set the intention at the beginning to offer something timeless, I was a bit disappointed when I got to these chapters.

Nevertheless, there's a lot you can learn from this book - even if that means only reading the first few chapters.

[Ben · Rating 3 out of 5]

I found this book... something, for sure.

A lot of the information was good. But, I had this awful bitter taste underlying in the book that I just couldn't shake. The way Brunson writes, it is very pyramid-scheme-y

The way this book was written gave me the spidey senses and I was right.
Did some research and Brunson is one of those type of growth marketers that kinda sell their soul to try to get more customers.

It was still an okay book, but there were parts in the book that were pretty wrong in SEO terms.

I would not recommend.

3.1/5

[Charles Reed · Rating 4 out of 5]

-82%.

Oddly, this book didn't come off as pure evil. Wonderful! What a surprise from Mr. Russell Brunson to not be promoting evil this time. What I really like about this, though, is the focus on talking about organic traffic, affiliate marketing, and just getting your message out there. This, I found actually to be a valuable book. Probably his most valuable book, in fact, and maybe his most understated book as well. I enjoy it. I like it. It gives you so many different ideas to generate authentic traffic and a following, and I think that's awesome. Gamma, so bravo!

[Chloë Forbes-Kindlen · Rating 4 out of 5]

It's a smart blueprint any business owner can adopt and implement.

I did find myself feeling like it was a little too prescriptive at times. I think the key is reading it through, taking a step back, and then figure out a way to marry the foundation principles taught with your own brand values.

It's definitely a worthwhile read though, especially if you find yourself a little bit lost when it comes to growing and monetizing your website effectively.

[Yu On · Rating 3 out of 5]

I would give 2.5/5 stars.
For me some of the major takeaways from this book are, Knowing who is your target audience and finding where they usually hang out, ID ur Dream 100, modeling their strategies on how to target the audience that u want, then "Work" your way in and "Buy" your way in. These are some of the major takeaways I found from this book.

Overall it's not a bad read (learned quite a few things), but I felt seldom bored after the middle part.