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287 pages, Paperback
First published April 5, 2018
Before the 2015 UK general election, my think tank Demos helped design the methodology for a similar app called Verto. We all thought it was a brilliant idea at the time - I told everyone it would help voters understand where the political parties stood on different issues. I have now gone full circle and believe they provide short term convenience at the expense of undermining our long-term critical faculties. We should ditch them all.
If you’re going to use an app, why not hand your vote over to an algorithm entirely?
Newspapers have always traded in outrage and sensationalism, because they’ve long known what algorithms have recently discovered about our predilections. However, the difference is that newspapers are legally responsible for what they print, and citizens generally understand the editorial positions of various outlets. Algorithms, however, give the impression of being neutral and can’t be held to account - even though the Youtube algorithm alone shapes what 1.5 billion users are likely to see.
Instead of sending out a mass advert to millions, campaigns can now target a specific set of voters, each with specific promises and pledges, based on what they already care about.
This is a radical change with far-reaching consequences. It is important that everyone receives the same message - or at least knows what others are receiving. That’s how we are able to thrash out the issues of the day. If everyone receives personalised messages, there is no common public debate - just millions of private ones. In addition to narrowing the scope of political debate (research suggests that candidates are more likely to campaign on polarising issues when the forum is not public), this will diminish political accountability.
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But the more politics becomes a question of smart analysis and nudges rather than argument, the further power will shift away from those with good ideas and towards those with good data and lots of money.
"The latest iteration, and the first bona fide politician of the social media age, is Twitter addict and world-class simplifier Donald Trump. … Trump is the strong man, the tribal leader who trades on outrage. He offers swift, immediate and total answers: it’s the fault of the bureaucrats, the politically correct media, judges and immigrants. He promises to deliver the people quickly and completely from the complexities of the world. And above all, he offers a sense of tribal belonging in a digital world characterised by confusion, uncertainty and information overload. He represents all the problems described in the last few pages, in human form."
„... cu cât politica devine mai mult o chestiune de analiză inteligentă și de impulsuri decât de dezbatere, cu atât cei cu ideile bune vor pierde teren în favoarea celor cu date potrivite și mulți bani.”
„Una dintre faliile pe care le putem anticipa în inegalitate poate fi între cei care dețin tehnologie, care se bucură de beneficiile unor boți cu IA personali, o productivitate crescută și îngrijiri medicale excepționale, și o clasă inferioară puțin tehnologizată.”
Concluzia: Tehnologia nu trebuie să fie zeul care ne coordonează viața, ci doar un instrument de lucru care ne ajută să trăim împreună mai bine, iar deciziile unui algoritm ar trebui să fie supravegheate atent de un organism aflat sub autoritate guvernamentală.
Scenariul utopic: productivitatea crescândă a mașinilor va duce la bunăstare generală și la sfârșitul muncii inutile: UBI ar fi în cazul ăsta o soluție echitabilă.
Scenariul distopic: guvernele își vor pierde puterea, inegalitatea va crește, iar tehnologia, cunoașterea și bunăstarea se vor concentra în mâinile câtorva.