"The moral and political question, then, is not simply whether datafication delivers better knowledge but how it transforms what counts in our society: what counts for one's guilt and innocence, as grounds for suspicion and surveillance, as standards for health and happiness".
I took my time reading and appreciating this book--not because of my hectic schedule with work and school--but because each chapter was written in such a way that deserved to be digested properly (along with highlighting many chunks and sentences that will prove useful in reflecting upon further in my academic life). Hong's elaborate lexicon may pose a challenge, frankly, for readers outside of the field of media studies, yet every well-crafted sentence further emphasizes the gravity of his points.
The ubiquitous nature of "smart" machines that track our data (whether via state or self-surveillance) over time has developed 'fabrications' of 'objective' truths pulled from our quantified selves that are actually not as reliable as it claims. This process narrows down such messy data to make"certain kinds of truth count", deeply impacting the ways in which we can understand our own bodies, relationships, and lives. We willingly take part in the transaction of our data for becoming a better/improved individual-- the smart machines claiming to know more about ourselves via its machinic sensibility (of what we cannot measure by ourselves alone).
When such fabrications"achieve a status of knowledge", it often undertakes a justification for its initial gathering (of data) in the first place--Hong refers to the well-known exposure of the NSA's data collection via the Snowden affair, as well as drawing upon multiple examples of state justification of tracking "lone wolves" in the name of their potential futures in terrorism and "what-ifs" (making this work also one I'd recommend to those interested in the links between surveillance & terrorism). A point that stuck out to me here: although Snowden's reveal of the NSA's inner-workings and extreme surveillance of the population confirmed deep-rooted suspicions, extending our "knowability"--there is still a large expanse of "unknown unknowns" that is kept from us (and we are constantly reminded as a result of reflecting upon this new "knowledge").
Through this book, I also learned so,somuch, which is what I especially value in a work of non-fiction and analysis. I don't think that I can effectively summarize all of its key takeaways in the way it deserves through such a short review here. I greatly recommend this for any media/communications student eager to invest in critically understanding our data-driven world, or for any voracious reading with great interest in AI & philosophy studies.
Sapere aude!