I first started reading the Noddy books after hearing the Golliwogs play a prominent role in them, so I had to find it out for myself whether this was true, and to see what kinds of representations they did. This was after being unsuccessful in finding the original Two Dutch Dolls novels - I only found and read the first one. Being part African American myself, I thought this to be a necessary part of history to check out. It was hard for me to be offended or maybe I just chose it so, however, it is easy to see how people of color can be outraged over how they are depicted, apparently. This was a long time ago when minstrelsy was popular and okay.
In the Noddy books, the Golliwogs are dolls/toys too, so they appear in the towns. Usually, they seem to be up to no good or innocently having fun. Since these were written later on, it is less intense presumably. Gilbert Golly for instance owns and runs the car garage dealership, a profession only fitting for representing greed and the chase for material success in Nixon era America - to own a home, a car, material goods, and the possession of a nice family and career. Usually, they are doing something like that instead of being a protagonist, which, apparently, would be a nice and acceptable change. But luckily, the thinly veiled racism is only there if you scrutinize with your eyes, otherwise, these are just tributes and cameos, which I wonder how it may have impressed the children and adults of the era whence they were reading the books. There are plenty of other villains of any skin color or creed or organism here, from goblins to wizards to even Caucasian sailors, so I didn't think the Golliwogs were presented in too unfair a light. I do think though, that there is reason to believe there's more racism in their original appearances which some people today still get offended by, rather than feeling blessed their people are actually featured in a work, despite the unfair appearance and roles they are given to put them in their place in society. That being said these aren't really the books to go looking for awesome Golliwog action - although they are featured here in there in the series of books - it's nothing too remarkable, offensive, or enlightening to say the least. An interesting part of history albeit.