The Mom Factor: What Really Drives Where We Shop, Eat, and Play

by Nora Lee

Moms are the decision-makers when it comes to where their families will shop, eat, and go for fun. Tap into this large but often overlooked market by learning what attracts moms and keeps them and their families coming back.

131 pages, Hardcover

First published April 1, 2005

Reviews

[CP · Rating 3 out of 5]

Granted some of this is dated now, but if you are looking to make your business family friendly, then this is a great read. Stop thinking about how to keep the kids happy and first focus on what moms (and dads) want for their kids. And then don't forget about the parents too - they need places to sit in view of their kids, good food to eat, etc.

The small insights on how businesses have adapted successfully or unsuccessfully to the modern-ish demands of families was also interesting. Again, this does show some age, but the basics are timeless.

[TR Upshur · Rating 4 out of 5]

This book is dead on! It's a shame more marketers don't read it.