The Master Key: Unlock Your Influence and Succeed in Negotiation

by Ludovic Tendron

Are you a good negotiator? You may not be as good as you think.

The world is one big chessboard, and everyone is moving their pawns. The best negotiators make the best leaders. They influence more. They achieve more. They earn more. The ability to negotiate can be the difference between success and failure.

Negotiation skills have never been more valuable in today's global, complex, and interconnected world. For those who don't play the puzzling rules of influence, they are at a disadvantage when negotiating.

Ludovic reveals the secrets behind successful negotiation and influence and highlights the missing factors that impact outcomes. He captures the essence of negotiation and provides a timeless and invaluable resource to all negotiators. Moving beyond the usual books on negotiation, The Master Key: Unlock Your Influence & Succeed in Negotiation offers a fascinating and cohesive mix of scientific knowledge, business practice, self-care, and history.

Solidly researched, surprising, and compelling, this book will empower readers with a distinct approach on negotiation and influence.

192 pages, Paperback

Published January 20, 2020

About the author

Ludovic Tendron (born in 1973) is a successful influencer, business strategist, entrepreneur, and lawyer. He is the founder of Ludovic®, a business development advisory firm, and the co-founder of Vitisasia®, a lifestyle platform offering exclusive wine and gastronomic experiences as an effective forum for business networking.

Fueled by his curiosity and the pursuit of peak performance, Ludovic set upon a multi-year journey to research the modern science behind negotiation and influence by exploring the deeper roots of human nature. What started as a study for his personal interest and that of his clients developed into The Master Key: Unlock Your Influence & Succeed in Negotiation, a comprehensive and indispensable guide that provides a perspective and insights of a master negotiator.

Ludovic offers groundbreaking speaking engagements and corporate training on enhancing one's ability to negotiate and influence people. Ludovic lives between France and Asia with his wife and daughter. He also is a strong supporter of environmental causes.

Reviews

[Grace Kim · Rating 5 out of 5]

I'm a fan of non-fiction business and self-help books. So I have read my fair share of negotiation and influence books. I highly recommend The Master Key because it offers a refreshing perspective on negotiation that simply adds new insights to the negotiation content that already exists in other books. Ludovic wrote a great reference book with fun quotes and anecdotes. This book was a smooth delight to read with many useful notes that I have written in the margins (A very good sign of a good book IMO).

I got great value from this unsuspecting read and any one who is serious about self-improvement in business will find the Master Key an essential reference to have in one's library.

[Fabio Zacà · Rating 5 out of 5]

An excellent and concise book on how to deal with daily business issues and negotiations.
Highly recommended!