Digital Marketing MBA: Guiding Principles for Researching, Planning, and Managing a Marketing Strategy to Transform Your Business

by David J. Bradley

Marketing & Sales best-selling author of Getting Digital Marketing Right, David Bradley, introduces a strategy process and guiding principles along the way to enable quick and effective decision-making.

This book is a tool to help you transform your business, whether it be a smarter marketing plan or as a way to provide a new customer experience.The Digital Marketing MBA provides a proven solution to business leaders, executives, marketing consultants and marketing professionals alike.

This method works through three phases:

Market Intelligence
Strategy Development
Guided Implementation

Each phase is connected to the next, making one cohesive plan. However, they are divided into two parts each, making it simple to follow and to move along quickly.

The book was written to be a reasonably quick read, planned for 120 pages total. If you focus on the core content, that is precisely where the book is in final form. We don’t all have time for 250-page business books. Nonetheless, take note that there are bonus resources available for content that wasn’t included in the book, but will support activities throughout.

The Process Helps Solve Real Challenges Leaders Face:
“We have no strategy behind what we do and why we do it.”
“We’re invested in our marketing, but our leadership doesn’t know how to lead it.”
“Our teams are eager to learn, but we don’t know where to start. We’re stuck."
“We have no digital asset that can say what to do. We need a system to follow to survive.”
Follow the Digital Marketing MBA process to make decisions that matter:
Identify quick wins with information you already have (no expensive data/marketing software needed)
Conduct research to know exactly what channels and strategies to pursue, and which to avoid
Understand the processes and technology that support your strategy and business results
Allocate funding and people for effective execution
Establish management protocols to ensure ongoing iteration, growth and sustainability of your activities

Get started on developing your own digital marketing strategy today by following the Digital Marketing MBA process.

146 pages, Kindle Edition

Published November 15, 2019

About the author

David Bradley is a unique professional that has breadth and depth of digital marketing expertise with a focus on the process and management protocols that make comprehensive strategies possible and successful. His consulting firm, The Bradley Business Group, Inc., attracts clients ranging from venture-backed startups vying to break into the market successfully to nine-figure organizations seeking to transform how they market themselves today.

His first book, Getting Digital Marketing Right, became a bestseller in Marketing & Sales and has received tremendous acclaim among small business owners and marketing practitioners. The book was used on the curricula at higher education institutions such as Concordia College of New York and Pace University’s Lubin School of Business. The online course variant of this book has amassed over 11,600 students representing 135 countries. He also serves as an adjunct professor and an advisor to non-profit and for-profit organizations.

Find out more about David by visiting him at DavidBradleyMBA.com.

Reviews

[Jose · Rating 3 out of 5]

What goes unscheduled goes undone