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185 pages, Audible Audio
First published April 2, 2015
"Your focus on creating a brand is a critical step on the journey to scale. This is not an easy task, and far more complex than the common view would have it—that brand-building requires little more than spending on marketing. But once you create a brand that stands for something, speaks of its own standards, has recall value with a large consumer base and brings credibility to your service or product, it can be a great inflection point for your company"
"Risk isn't about going headlong into situations where the outcome can't be predicted. That's just foolish behavior. Risk means pushing the envelope when others want to take the safe route. Risk means caring more about potential rewards than possible losses. To separate yourself from the crowd, think through the worst-case scenarios as possibilities. If a worst-case scenario does become a reality, be just as willing to move on to bigger and better things."
"The only thing my experiences taught me is that exits are about creating value and letting go when the need and opportunity arise. This might sound like a non-commitment, but a timely exit can be the best business decision that an entrepreneur makes in the same way that a poorly timed exit can be the worst."
“The difference between predator and prey in a business ecosystem is determined by the strength of one’s next idea.”
“Dreaming with your eyes open means being alert to challenges but refusing to let them stop you”
“Culture is the lifeblood of successful endeavours. Everything you do and everywhere you go creates opportunities to communicate in impactful ways. Great communication becomes a part of a company's culture. The more deeply it's embedded, the larger the company grows. The larger the company grows, the deeper the culture."