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Sales Promotion Essentials: The 10 Basic Sales Promotion Techniques...and How to Use Them
This new edition offers students a solid foundation in sales promotion basics by explaining 10 basic techniques. * Gets students involved by having them create hypothetical promotions based on models of success. * Provides real-life examples to stimulate classroom discussion as students examine and debate real cases. * Discusses the newest innovations in the field.
- GenresBusiness
231 pages, Hardcover
First published January 1, 1982
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32 people want to read
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April 21, 2014
Foarte bună modalitate de segmentare a consumatorilor. E un domeniu de nișă abordat într-un mod profesionist. Unele capitole nu mai sunt aplicabile reeșind din realitățile curente.
March 22, 2016
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