The Brand Strategy Canvas: A One-Page Guide for Startups

by Patrick Woods

Launching a startup is now easier than ever before. Building a lasting brand, however, remains a mystery for even the savviest of founders. An impactful, recognizable brand is perhaps a company’s most valuable intellectual property. And any strong brand starts with a strategy. The Brand Strategy Canvas has arrived to coach you beyond buzzword-laden tips and tricks, and instead offers you thorough, practical techniques to jump-start your strategy creation process. Author Patrick Woods distills fundamental questions to guide your strategy into a revolutionary single-page tool known as the titular Brand Strategy Canvas. The book takes you through each of the simple yet thought-provoking questions of the tool to develop your strategy, including considering audience insight, assessing benefits, creating a positioning statement, and identifying key messages. You will explore real-world case studies along the way and build a message map that ensures your organization drives home a consistent, clear, and authentic message to your target audience. No matter where you are in the business creation process, The Brand Strategy Canvas is the tool you need to build a brand from scratch that you can enthusiastically and effectively implement in real time. This book provides value to team members in companies of all sizes and stages, and is fit for any level of professional wanting to kickstart their entrepreneurial goals. A brand created today must be built for all of tomorrow’s possibilities, and The Brand Strategy Canvas is the book you will want by your side.
What You Will Learn Who This Book I s For This book is for startup founders who are looking for tools to help them build a brand their team can actually implement. This book will also resonate with and provide value to team members in tech companies of all sizes and stages.

136 pages, Paperback

Published December 9, 2019

Reviews

[Josh Dzielak · Rating 5 out of 5]

Must read for founders to learn and apply brand concepts

Brand is one of a startup’s most defensible assets, and Patrick Woods book lays out step-by-step how to create one worth defending. Too many startups struggle with this early on and pay a big price as they try to back into a strategy at growth stage. Don’t be that founder, buy this book instead. The practical exercises are something you can do right now with your team and see how everyone perceives your company differently. Highly recommend!

[سارة shaalan) · Rating 5 out of 5]

Finally I found what I miss. I search for along time about book define " Brand strategy" in clear and simple steps. And finally I found it. The book is comprehensive and complete guide to strategy. I enjoy in each word and understand each aspect. Finally, I know where to start, how to start, and how to reach the road. Tanks for the author about wonderful guide. I hope to have discussion with each other very soon :)

[Amir Jabbari · Rating 5 out of 5]

It should become a refrence book for any branding course in universities all over the world