M: Marketing

by Dhruv Grewal, Michael Levy (Contributor)

Marketing 7e continues to emphasize that marketing adds value-and essential theme woven throughout the print and digital elements. 2020 is an exciting time to study marketing! Marketing continues to change and evolve, featuring new innovative products and services, as well as employing new methods and channels by which we understand and reach customers. Marketing 7e reflects this evolution with substantive revisions, new sections, and new models throughout.


Every fact and exhibit have been checked and updated where appropriate. 90 percent of the chapter openers are new and 60 percent of the informational boxes are new.

Genres: Business, School, Textbooks, Nonfiction

496 pages, Paperback

First published February 1, 2007

Reviews

[Ethan Hulbert · Rating 3 out of 5]

Definitely not bad.

A little long in a lot of places. This could've been edited down a lot. A LOT in some places.

It was a good overview but focused a lot on business and management too, maybe at the expense of some focus on marketing - this isn't necessarily a bad thing, but it's a little different than expected.

Since I read the 2nd edition (I'm sure there are many more current now) I thoroughly enjoyed seeing all the insert photos of popular culture teenagers wearing mid-2000s clothing.

[Katio Marie · Rating 3 out of 5]

Fine for a text book. My biggest complaint is the redundancy of the information. They explain a concept, then provide an example, and then explain the same things again. I feel like the book could have been heavily edited down to even half of its original content and still captured everything well.

[Riley Rogers · Rating 1 out of 5]

Good riddance 😊

[Megan Tetrick · Rating 3 out of 5]

thank u rob and intro to marketing

[Heather · Rating 3 out of 5]

This book really broke down the marketing industry. But I feel it could have been about 100 pages less. There were a lot of lessons that were repeative for no reason. It is what it is, the book was dry on some subjects but others it gave great examples of real world situations.

[Kcatie · Rating 2 out of 5]

Covers marketing basics but some areas are lacking.

[Kayla · Rating 3 out of 5]

Principles of marketing textbook

[Maltina Shkodra · Rating 2 out of 5]

Comprehensible of general marketing principles.

[Josephine · Rating 4 out of 5]

Decent textbook.