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Generation Why Not?®: 7 Principles to a Purposeful Business and Life, Driven by Attitude, Not Age

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Join the ranks of Generation Why Not? ®—a generation driven by attitude rather than age—to reach your dreams and goals in business and life.

Generation Why Not?® lays out 7 Principles that many highly successful people hold as their core beliefs about business and life. They know it’s not about your age, your gender, or your background—it’s about your attitude.

Through personal interviews with and observations of a diverse community of individuals ranging from multi-millionaire CEOs, to octogenarians starting new careers, to second and third do-overs, to young adults reinventing the world, author Ruth Klein offers insights and practical applications you can start using to begin to see your life and work through a new lens—one of clarity and purpose.

Once you’ve embraced the tools of Generation Why Not?®, you’ll no longer adhere to “I have to see it to believe it.” First, you’ll believe it—and then everyone will see it.

240 pages, Hardcover

Published March 24, 2020

8 people are currently reading
5 people want to read

About the author

Ruth Klein

16 books11 followers
Ruth Klein is an internationally known Brand Strategist, Best-Selling Author of 7 books, Speaker and Expert Celebrity™ Branding maven for leaders, CEOs and entrepreneurs. She has appeared in O: The Oprah Magazine, The Wall Street Journal, Washington Post, CNBC, FOX, CBS, ABC, NBC as well as dozens of other media.

Ruth works with experts, conscious leaders and c-suite executives to help them become highly visible as thought leaders in their industry. She helps them create lucrative businesses and powerful personal brands, by honing their message and communicating it through writing books, signature speeches and purpose-driven brands.

Last year Ruth launched her Generation Why Not® Podcast. You can subscribe on iTunes, iHeart Radio, Tune-in, Spotify, Stitcher, Google Play, Spreaker, and is also available on Alexa.

Ruth's clients add multi-six and seven figures to their business or company; host PBS specials; are high five-figure international speakers; receive over a hundred media pick-ups with one press release, become best-selling authors, and have even become a $500 million dollar business brand.

Ruth has raised funds or volunteered for non-profits since 3rd grade!

She holds Masters Degrees in Clinical Psychology & Spiritual Psychology, and has penned seven books, many of which are bestselling, notably, Generation Why Not?®: 7 Principles to a Purposeful Business and Life, Drive by Attitude, Not Age, Time Management Secrets for Working Women; The De-Stress Diva's Guide to Life; Manage Your Time/Market Your Business and The Everything Guide to Being a Sales Rep.

Ruth has been a television and print spokesperson for AT&T, AOL Online, Food Saver, 3M and many other top business brands.

www.ruthklein.com

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Displaying 1 - 11 of 11 reviews
Profile Image for Melissa.
698 reviews14 followers
March 1, 2020
Generation why not? Is broken down into seven must read principles each with their own review at the end. I feel much like society that age has determined what we actually consider available to us when it's really all about our attitude. Ruth shows in these 7 principles what we can accomplish if we do the work. I had the pleasure to read an advanced digital copy of the book from the publisher. All opinions are my own.
Profile Image for W. Whalin.
Author 44 books410 followers
May 5, 2020
Packed With Business Insights

Ruth Klein has written a blueprint book for every business person to understand what is going on in our current world and how to move forward. As she writes in the introduction, “In the pages before you, I invite you to “remember” and see more clearly your true Self, your brilliance, your talents, loving heart, internal courage, and the Power of One—You! You get to—not have to—choose the life you want and deserve!{ (Page xiv)

Keep your highlighter handy as you read this book because it is filled with practical lessons. Many chapters end with an extra bonus download for even more insight. I love what Klein writes later in the book: “Nothing happens without first taking action…even the smallest amount of action taken can start the momentum going.” (page 155)

I highly recommend GENERATION WHY NOT?

W. Terry Whalin is an editor and the author of more than 60 books including his latest 10 Publishing Myths, Insights Every Author Needs to Succeed
1 review
March 7, 2020
At different points in our lives, we all come to a place to make a decision which road to take. Are we consciously desiring to take a new path or are life circumstances forcing us in a direction of the unknown?
Ruth Klein, lovingly shares her 7 principles to guide us into our intentions, while helping to breakthrough the personal blocks that could be holding us back. The first chapters were quickly engaging and Ruth laid the ground work, bringing clarity in attracting a new life path. Sharing stories from all facets of personal experiences, Ruth has shown how Generation Why Not is relatable to every generation and gender.
I love this journey Ruth has taken me on, so far, and I am recommending it to all my friends. Perhaps your next Book Club? Why Not?
25 reviews2 followers
March 25, 2020
I really enjoyed reading this book and felt almost like I knew the author personally. She is a lot like me. She mentions 3 gifts she learned from events in her life: #1: The Choice to live a life that is life and the Power of One, #2: The Courage to never, never give up, and #3: The Attitude of Possibility and always asking, “Why not?” I live my life according to these principles as well.
Why Not is a question that is asked by the most successful entrepreneurs and businessmen for a reason. That reason is because it works. This book is filled with advice and examples to prove just that.
12 reviews1 follower
March 25, 2020
This book is different than other self help books because instead of generic ideas paired with stories you get 7 clear principles with real-life stories to explain. No puff or BA- just clear wisdom. Ruth does a great job translating her passion into this book and I love how you can feel her almost rooting for you as she writes. Definitely one to own!
65 reviews3 followers
February 27, 2020
Yes to the yes to the yes! Loved it! Had the honor of advanced copy digital. It is such an empowering book. well written. Phenomenal ponders and great sources within to add to the self experience as well!
1 review1 follower
March 31, 2020
Ruth Klein has single-handedly changed my business! I have several of her other books tagged and open on my desk at all times - I am so excited to add this title to my stack of Ruth Klein expertise.
354 reviews
April 7, 2020
A different take on business and how to navigate it.
Profile Image for Hayley.
209 reviews
March 26, 2020
Well laid out and easy to.follow. This book lead to thought provoking instances and got me really thinking. I wondered if I was the right audience but as I read I realized this book isn't directed at a certain age group or type of people but everyone when making decisions or deciding on the next step in work, home, or play. Her principles are easy to implement and thoughtful. She has great sources and it is obvious throughout that she did her due diligence. I received an advanced copy from the publisher and these are my own thoughts.
Profile Image for Leslie.
1 review
March 26, 2020
I highly recommend this book! Ruth’s groundbreaking research on who and what “Generation Why Not” actually is, truly helped me embrace a perspective where the brilliance of all demographics can successfully contribute.

Ruth guides the reader through the principles that create clarity and empower the reader to take inspired action by becoming so aware of our inner compass through a process of uncovering our truth, that the reasons for stagnancy slip away. Her soul centered and grounded approach is THE guideline to clearing out recognizing all age groups are truly suited to work together in harmony and how to become aware of limiting beliefs that lock us into a false sense of “us against them.” I have far more clarity on how I’ve sabotaged my own path with assumptions and scattered thinking!

I actually made a copy of the “Eleven Vibrational Intentional Thoughts” and taped them to my bathroom mirror! From our unconscious inner chatter, to the words we speak, and the actions we often avoid because of the false beliefs, Ruth presents a method of traversing this journey with self-direction, satisfaction and success. Powerful writing Ruth! Thank you for this book, that is particularly inspiring at this time as we are faced with the task of rebuilding our lives, communities and are called forward to bring our best selves forward as we honor the best voices of those equally devoted to the upliftment of humanity!
Profile Image for Ruth Garcia-Corrales.
118 reviews3 followers
April 2, 2020
Ruth Klein’s book is a powerful position on how we relate to generations define by birthdate and not by affinity. We have many common lifestyles not tied to age but to our beliefs and actions. This book is a great reminder on avoiding the limitations we put to ourselves.
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Displaying 1 - 11 of 11 reviews

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