Junior: Writing Your Way Ahead In Advertising

by Thomas Kemeny, Jeff Goodby (Foreword)

There are a lot of great advertising books, but none that get down in the dirt with you quite like this one. Thomas Kemeny made a career at some of the best ad agencies in America. In this book he shows how he got in, how he's stayed in, and how you can do it too. He breaks apart how to write fun, smart, and effective copy-everything from headlines to scripts to experiential activations-giving readers a lesson on a language we all thought we already knew.This book is not a retrospective from some ad legend. It's a book that should be instantly useful for people starting out. A guide for the first few years at a place you'd actually want to work.Traditionally, advertising books have been written by people with established careers, big offices and letters like VP in their titles. They have stories from the old days when people could start in the mailroom. They are talented. That's been done. Who wants another book filled with seasoned wisdom? This is a book written by somebody still getting his bearings. Someone who has made an extraordinary number of errors in a still short career. Someone who has managed to hang onto his job despite these shortcomings.

199 pages, Kindle Edition

Published November 26, 2019

Reviews

[Josiah Jost]

Def worth reading for anyone in the marketing/advertising/branding world… a pocket guide I’ll be referencing often. 👍

[Jeffrey Mack]

Just ok

Not bad. Not great. Just ok. Do I feel like I wasted my time reading this? No. Did I learn a lot? No. It did inspire me to write my own book though. So, there you go.

[Gordon]

This book was a fun read even for casual readers who aren't serious into writing advertising copy. Like a good advertisement, the book itself captured my interest.

[Bohdan]

Автор оказался совсем не джуниор, но книга от этого менее классной не стала.

[Patrick]

A lot white space, but a lot of quirky takes on the basic principals of advertising.

Eh.

[Caitlin Fenton]

I really enjoyed his writing style, it was refreshing. Definitely more for creatives in advertising but there were some good point he made for surfing in general

[Olivia Escobedo]

There’s a lot of arrogance in the business and you can break through just by doing instead of bitching.