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Making Your Website Work: 100 Copy & Design Tweaks for Smart Business Owners
Take a shortcut to making your website workWant to learn how to drive more business through your website without taking an expensive course or reading a pile of books?
"Making Your Website Work" helps you understand what makes a great website through practical tips you can apply to your website today to get more clients and sales.
It doesn’t teach you all the copywriting formulas, make you learn design rules by heart or generally talk a lot about things in theory.
Instead, it describes real website problems that freelancers, digital agencies, ecommerce shops and SaaS companies face – the same problems you have with your website – and shows you how to fix them through practical tips.
Among other things, you’ll to spot (and fix) vague and self-centered copyHow to sound trustworthy even without testimonialsHow to structure your homepage to make your message clearWhy you should delete your Testimonials and FAQ pagesWhere to place call-to-action buttons to get more people to clickWhat design mistakes get in the way of your messageWho is this book for?This book is NOT for you sell products, not services. The tips in this book are for the service provider freelancers, consultancies, agencies, contractors, etc.Your website is already attracting a decent amount of leads. The only way to improve a website that's already working to some extend is to have it properly audited by a professional.This book IS for you if you'A business owner who takes care of their website themselves. You’ll learn how to write better copy and how to make sure that your design doesn’t kill your message.A copywriter who wants to sharpen their skill and also learn how to prevent designers from murdering their copy later on. You’ll learn to spot bad design decisions and discover powerful arguments to use in conversations with your clients and their designers.A web designer who wants to design not only pretty websites but also websites that convert.A business owner who is planning to hire someone to create their website for them. You’ll learn how to spot ineffective copy and sloppy design to make sure that the pretty website you’re paying for will also convert.
"Making Your Website Work" helps you understand what makes a great website through practical tips you can apply to your website today to get more clients and sales.
It doesn’t teach you all the copywriting formulas, make you learn design rules by heart or generally talk a lot about things in theory.
Instead, it describes real website problems that freelancers, digital agencies, ecommerce shops and SaaS companies face – the same problems you have with your website – and shows you how to fix them through practical tips.
Among other things, you’ll to spot (and fix) vague and self-centered copyHow to sound trustworthy even without testimonialsHow to structure your homepage to make your message clearWhy you should delete your Testimonials and FAQ pagesWhere to place call-to-action buttons to get more people to clickWhat design mistakes get in the way of your messageWho is this book for?This book is NOT for you sell products, not services. The tips in this book are for the service provider freelancers, consultancies, agencies, contractors, etc.Your website is already attracting a decent amount of leads. The only way to improve a website that's already working to some extend is to have it properly audited by a professional.This book IS for you if you'A business owner who takes care of their website themselves. You’ll learn how to write better copy and how to make sure that your design doesn’t kill your message.A copywriter who wants to sharpen their skill and also learn how to prevent designers from murdering their copy later on. You’ll learn to spot bad design decisions and discover powerful arguments to use in conversations with your clients and their designers.A web designer who wants to design not only pretty websites but also websites that convert.A business owner who is planning to hire someone to create their website for them. You’ll learn how to spot ineffective copy and sloppy design to make sure that the pretty website you’re paying for will also convert.
201 pages, Kindle Edition
Published December 4, 2019
75 people are currently reading
101 people want to read
About the author
Gill Andrews
2 books5 followersGill Andrews is a conversion optimization specialist, copywriter, and web consultant who helps service providers turn their underperforming business websites into slick lead-generating machines.
When she’s not writing copy or auditing websites, she’s teaching other business owners—especially those who take care of their websites themselves—how to make their websites work better.
When she’s not writing copy or auditing websites, she’s teaching other business owners—especially those who take care of their websites themselves—how to make their websites work better.
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Displaying 1 - 11 of 11 reviews
February 18, 2020
Wow! Great book full of actionable advice.
Thanks Gill, far and away one of the best books I've read on web copy and UX design principles (although some are common sense, we still get caught out trying to overdesign sometimes!).
I love the format - all bite sized actionable tips which can be implemented immediately.
Highly recommended if you see a freelancer or within an agency in the web design or copywriting space.
Cheers.
Thanks Gill, far and away one of the best books I've read on web copy and UX design principles (although some are common sense, we still get caught out trying to overdesign sometimes!).
I love the format - all bite sized actionable tips which can be implemented immediately.
Highly recommended if you see a freelancer or within an agency in the web design or copywriting space.
Cheers.
May 31, 2022
One of the most useful and actionable books in a bite-size tweaks
I loved this book. It's a quick read, short chapters that have a practical advice with no fluff or buzz words. The author made a great effort to compress a lot of experience in such hany guide.
I recommend this book to marketers and business owners to improve their websites to their next level.
Side note, as the chapters are short and usually separated advice, so I read this whole book in my short waiting times (dead small times)! Imagine In 5 min or less you read a complete advice to implement on your website.
The main disadvantage from my view is the topics are not in specific category order, I wished to see the 1st 20 tips is in copywriting. The 2nd 30 tips in design ...etc. by that readers can find and fix related issues quickly. However, currently the book has an index of the topics at the end.
Thanks Gill for writing such beneficial book.
I loved this book. It's a quick read, short chapters that have a practical advice with no fluff or buzz words. The author made a great effort to compress a lot of experience in such hany guide.
I recommend this book to marketers and business owners to improve their websites to their next level.
Side note, as the chapters are short and usually separated advice, so I read this whole book in my short waiting times (dead small times)! Imagine In 5 min or less you read a complete advice to implement on your website.
The main disadvantage from my view is the topics are not in specific category order, I wished to see the 1st 20 tips is in copywriting. The 2nd 30 tips in design ...etc. by that readers can find and fix related issues quickly. However, currently the book has an index of the topics at the end.
Thanks Gill for writing such beneficial book.
June 1, 2021
I've been browsing books on website design for the past week, and this is the only one I found worth keeping. Andrews' 100 pithy suggestions are relevant for any site, and she elaborates just enough to explain why they work.
I will be downloading her checklist to keep a summary close at hand as I work on creating my new website.
I will be downloading her checklist to keep a summary close at hand as I work on creating my new website.
April 1, 2021
Really useful book.
A really useful book which has made writing copy for my website and making sure it is user friendly. The book is written in the style that Gill suggests you use to write web copy - clear, to the point and with clear purpose.
A really useful book which has made writing copy for my website and making sure it is user friendly. The book is written in the style that Gill suggests you use to write web copy - clear, to the point and with clear purpose.
June 8, 2021
A must read for any solopreneur...
...and anyone else responsible for their business website. Actionable, reader-friendly and fun - if you like working on your website but you need help, start with this book before you hire anyone to help you.
...and anyone else responsible for their business website. Actionable, reader-friendly and fun - if you like working on your website but you need help, start with this book before you hire anyone to help you.
January 17, 2022
This is one of my favourite books. In fact, I have purchased multiple copies and send it to clients and friends who are creating new websites or updating existing ones. This is a 100% practical, easy-to-read book that is guaranteed to help you improve the user experience and impact of your website.
September 20, 2024
Amazing booking on effective Web design!
This books is timeless! Author is not telling you last trends in web design and website optimization but giving you 100 bite sized advice how to make your website convert more. Must read for any business owner!
This books is timeless! Author is not telling you last trends in web design and website optimization but giving you 100 bite sized advice how to make your website convert more. Must read for any business owner!
March 22, 2020
100 actionable and practical tips for your website to bring more business. A must-grab book.
February 7, 2021
Bloody awesome
As a newbie to the field, I gained a world of wisdom from this book, it should be on every web designers bookshelf! The ultimate website building book :)
As a newbie to the field, I gained a world of wisdom from this book, it should be on every web designers bookshelf! The ultimate website building book :)
May 18, 2021
Down to earth help for your website problems.
December 3, 2019
I can strongly recommend "Making your website work" for everyone who would like to revamp his website or needs inspiration on applying changes. It is an incredible book and I read it within 3 days. The way Gill structured the book, the way she wrote the different chapters and surly its content is great. The tips are very useful and easily to apply. I revamped my website and will see what happens now.
Displaying 1 - 11 of 11 reviews