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Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!
What if you could sell anything to anyone?
Nobody is born knowing how to sell. But the truth is, you can learn how to sell more . . .
a LOT more . . . when you discover the right words that make people buy.
Copywriting is selling. Whether online, offline, in video, direct mail, on Facebook, or
from the stage, copywriting is how you put words together that make people click, call,
or pull out their wallets and buy from you.
Whether you’re a coach, author, “funnel hacker”, ecommerce seller, or real estate
agent, your ability to create sales copy that drives people to buy determines your
paycheck, your lifestyle, and your family’s future.
In the fast-paced, attention-starved, social media driven world of business today, two
facts about your ability to create sales messages (copywriting) stand out:
Fact #1: Great Copywriting = Incredible lifestyle, plenty of money, and freedom!
Fact #2: Poor Copywriting = Struggle forever and die poor!
Putting The Right Words On Paper And Online
Is The Single Most Profitable Skill Everyone Can Learn.
This book teaches you street-smart copywriting, which means this book teaches you
how to get results today. (Because we all need to make more sales today . . . not
tomorrow, not next week!)
If you’ve tried to write ads, emails, and sales letters for your business before and failed,
this book is for you. If you need to make more sales—no matter what you sell or who
you sell it to—this book is for you.
Bottom Line: If you want to make a lot more money, have a lot more time off, and enjoy a
lot more freedom, this book is for you . . . especially if you’re not making as many sales as
you want to right now.
328 pages, Paperback
First published September 30, 2019
901 people are currently reading
4137 people want to read
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Displaying 1 - 30 of 100 reviews
March 29, 2021
I was interested in learning how to write better copy. But after reading this book I feel moral resistance. In this book, Jim Edwards explains how to use psychological triggers to manipulate people into buying.
The book in one sentence: Effective copywriting is about manipulating emotions.
The book itself is a sales pitch aimed at those who might buy into the Clickfunnels type of marketing. Plus it feels like Edwards fought hard to reach the 300-page mark. I wish he followed Stephen King's advice who said "The shorter the book the less the bullshit."
The book in one sentence: Effective copywriting is about manipulating emotions.
The book itself is a sales pitch aimed at those who might buy into the Clickfunnels type of marketing. Plus it feels like Edwards fought hard to reach the 300-page mark. I wish he followed Stephen King's advice who said "The shorter the book the less the bullshit."
July 25, 2020
Not bad. Decent overview of some fundamental copywriting concepts, but quite repetitive in parts. He makes the empathy/emotion/meaning point far too many times. Some chapters seemed unnecessary and even weird, like "the magic desk". The chapter on "FRED/your ideal customer" is pretty much the same idea of buyer personas you've likely read about in 100 marketing books already. If this is the first marketing book you've ever read, maybe that can have value to you. Funnel Scripts is pitched too many times... and, honestly, I don't really see why you'd get such a product if you're also buying a book like this to help you write copy. It's one or the other - learn to write decent copy yourself, or outsource to some automated solution or expert copywriter. Why both? And, realistically, any automated writing solution is going to have its issues and likely sound robotic/formulaic much of the time.
That said, Edwards provides some formulas in the book that can be helpful in structuring your copy. I liked the "Problem-Agitate-Solve", "Benefit-benefit-benefit" and "Before – After – Bridge" structures; all are appropriate at different times. Also, interesting point he makes about the AIDA (Attention or Awareness, Interest, Desire and Action) model not being applicable to digital advertising; I suspect he has a point there and it seems more of an antiquated print-based model. Online, Edwards says you just need three steps: attention grab, create curiosity and call to action. The chapter providing bullet formulas is also useful, as well as the chapter providing some templates on how to structure a sales letter.
That said, Edwards provides some formulas in the book that can be helpful in structuring your copy. I liked the "Problem-Agitate-Solve", "Benefit-benefit-benefit" and "Before – After – Bridge" structures; all are appropriate at different times. Also, interesting point he makes about the AIDA (Attention or Awareness, Interest, Desire and Action) model not being applicable to digital advertising; I suspect he has a point there and it seems more of an antiquated print-based model. Online, Edwards says you just need three steps: attention grab, create curiosity and call to action. The chapter providing bullet formulas is also useful, as well as the chapter providing some templates on how to structure a sales letter.
May 11, 2020
A couple decent nuggets, but mostly just a 300 page self aggrandizing ad for the authors other services. Skim reading material at best
February 11, 2022
A MUST OWN MANUAL FOR EVERY ENTREPRENEUR
This will become an annual read for me.
Here are my takeaways:
CHP1:
Copywriting is pulling the right person in by stepping into their world and stoking, persuading, and influencing them emotionally and compels them into taking action and repelling the wrong type of person across all mediums.
Chp 2: His story
Chp 3:
WITHOUT A STRONG WHY, PEOPLE DON'T BUY!
10 Reasons People Buy:
Make money.
Save money.
Save time.
Avoid effort.
Escape pain (mental or physical)
Get more comfort.
Better health.
Gain praise.
FEEL more loved.
Increase social status.
QUESTIONS TO ASK ABOUT YOUR PRODUCT
PG 17: COPY FRAMEWORK: (QUESTIONS TO ANSWER)
WHAT ARE 5 WAYS MY PRODUCT/SERVICE WILL HELP THEM MAKE MONEY.
"" "" SAVE MONEY.
"" "" SAVE TIME.
"" "" DOING WHAT THEY DON'T WANT.
"" "" ELIMINATE PAIN.
KEY POINT:
WRITE A PAGE OF ANSWERS TO GET PAST THE EASY ONES AS THAT'S WHERE THE MONEY IS.
Ch 4:
Make it about them!
NOBODY CARES ABOUT YOU IN SALES COPY!
Remove I, ME, MY, WE, OURS! AND CHANGE TO YOU, YOUR, YOURS.
EX: CHANGE "I WANT TO TELL YOU SOMETHING" TO "HERE'S SOMETHING YOU NEED TO KNOW."
Chp 5:
Develop a copywriting mindset.
THIS MEANS ALWAYS HAVE A CTA IN MIND WHERE YOU GIVE THEM A BENEFIT AND INVITATION.
CH 6:
WRITE GREAT HEADLINES AND BULLETS!
Ex: How to get...
Ex: How to... In as little as... Even if you...
Ex: Which of these... Mistakes will you make?
Ex: WARNING: Here's what every... Needs to know about...
YOUR HEADLINE IS THE KEY TO GOOD COPY!
NO SALE EX: "How I took myself from bankrupt trailer trash to successful."
100K IN SALES IN 7 DAYS: "HOW TO GAIN AN UNFAIR ADVANTAGE IN BUSINESS AND LIFE!"
EVERYTHING ELSE STAYED THE SAME EXCEPT THE HEADLINE!
GREAT HEADLINE: THE X SECRETS YOU'RE NOT SUPPOSED TO KNOW"
MISTAKE HEADLINES WORK TOO:
WHICH OF THESE X MISTAKES WILL YOU MAKE?
X MISTAKES ALL Y NEED TO AVOID.
CHP 7:
Must segment traffic as one size does not fit all.
MUST HAVE 3 CONVERSATIONS: 3 LANDING PAGES
HOT: WHAT WOULD YOU SAY TO SOMEONE WHO KNOWS YOU AND WHAT YOU DO?
WARM: WHAT WOULD YOU SAY TO SOMEONE WHO KNOWS THEY HAVE A PROBLEM, BUT DON'T KNOW YOU?
COLD: WHAT WOULD YOU SAY TO SOMEONE WHO HAS A PROBLEM BUT NO CLUE A SOLUTION EXISTS?
WHAT WOULD BE THE CONVERSATION WITH SOMEONE WHO KNOWS US?
WHAT WOULD BE THE CONVERSATION BE WITH SOMEONE WHO IS AWARE THEY HAVE A PROBLEM, BUT NOT AWARE OF US?
WHAT WOULD BE THE CONVERSATION BE WITH SOMEONE WHO IS AWARE THEY HAVE A PROBLEM, BUT HAS NO CLUE THERE IS A SOLUTION?
HOMEWORK: FOCUS ON HOT FIRST
MAKE 3 DIFFERENT LANDING PAGES.
CREATE HEADLINES FOR EACH TO HOT/WARM/COLD AUDIENCE
Hot is email
Cold is Facebook.
CHP 8:
AVATAR F.R.E.D.: FEARS, RESULTS, EXPECTATIONS, DESIRES.
Talk about what the WANT, it need!
MUST HIT THE F.R.E.D.
THEN LOOK AT PQR2: PROBLEMS, QUESTIONS, AND ROADBLOCKS THAT ARE IN THE WAY OF THEIR RESULTS.
YOUR SALES COPY IS THE BRIDGE TO THE RESULTS.
LISTEN TO WHAT THE COMPLAINTS ARE TO FIND THE PROBLEMS. LOOK FOR FRUSTRATIONS AND WHAT QUESTIONS THEY'RE ASKING.
ASSIGNMENT: PG 75
CREATE 3 FRED'S (REGULAR NICHE, SUB NICHE, AND MICRO NICHE)
IDENTIFY TOP 2 PROBLEMS, QUESTIONS, AND ROADBLOCKS.
FINALLY TOP 2 RESULTS HE DESIRES.
USE BULLET POINTS:
EX: How to quickly avoid the #1 mistake X make that causes them months or years to Y... So you can Z in just a few days!
Ex: The absolute "bullet proof" way to xyz.
FOR BULLETS USE FEATURE + BENEFIT + MEANING:
Ex: One piece set so you can keep all your wrenches together in once place which means you'll never be left high and dry with the wrong wrench.
MEANING CREATES EMOTION!
CHP 10:
WHY creates emotion
Ex for drill: which means your wife is happy you'll get the honey to do list done quickly which means you'll burn through every job with enough time left to sit down on the couch and watch the football game as well as see the smell on your kids face when you finish up that project you've been doing together. It means you'll have some more free time this weekend instead of waiting for the battery to recharge
the drill has a magnetic plate on the front so you can keep screws to secure while doing your job. That means there's no chance of those are sharp screws dropping and hitting somebody on the head while you're ten feet up on the ladder and that one feature could some one from getting screwed embedded in their head and maybe even your kid
TIE YOUR PRODUCT TO:
LOVE
FEAR
HATE
VANITY
PRIDE
LONGING FOR
GREED
FREEDOM.
CHP11:
TEST ONLY 1 VARIABLE AT A TIME AND ALWAYS TEST!
CHP 12:
Wants, Fears, and their objections to buying from you.
Do your due diligence (research Amazon top sellers and read the cover, chapter titles, and back.)
Read the 1 star reviews and see why.
copy the three and four star reviews of what they liked and disliked as that becomes your bullet list
CHP13:
A CONFUSED MIND ALWAYS SAYS NO.
Stop talking in circles as they won't buy.
Talk in simple terms they understand.
Use short sentences.
Keep your thoughts organized and sequential.
Write to one, not many!
CHP14:
RESULTS ORIENTED TESTIMONIALS.
SEND TO EXPERTS TO REVIEW AMD ASK IF THEY'LL ENDORSE IT.
GOOGLE STATS AND USE THOSE. Put in the phrase and then statistics or study.
CHP15:
DEFINE THE PROBLEM, AGITATE THE PAIN, SOLVE BY SHOWING YOUR SERVICE.
SHOW 3 BENEFITS.
SHOW BEFORE, AFTER AND THE BRIDGE.
CHP16:
VIDEO SALES LETTER: Headline, video, buy button.
VIDEO SALES LETTER 2: Headline, video, buy button, 4-6 Bullets, guarantee, summary, buy button, closing COPY, PS with main benefits.
Always add an UPSELL or ONE TIME OFFER.
CHP17:
Headline. Shocking Statement (Did you know). Define the problem (problem, agitate, solve).
Here's the problem you face: Most people...
Which means you'll...
Luckily for you there's a solution. Let me introduce you to...
Bullets to arouse curiosity. 6-10.
Credibility statement about you. (Who are and why qualified).
Proof. But don't just take my word for it..
Summary and price. (Here's what you're going to get.)
Bonuses.
Guarantee.
CTA.
PS. Restate benefits.
CHP18:
Emails.
Subject: This blew me away.
Greeting: Hey name.
Shocking statement: This was totally unexpected.
Bullets and sentences: Someone left a review and it's amazing.
CTA: you've got to check this out (link).
Closing note: I'll see you there, Jim.
CHP19: The first draft is the hardest.
Write the first draft in chunks and get it done as fast as you can.
Headline
Bullets followed by an intro.
Problem, agitate, solve.
Description of service followed by bullet points of benefits.
Tell a little bit about self.
Proof
Bonuses
Build value. Price. Price drop.
CTA.
Summarize and conclude.
PS briefly restating everything and CTA.
Use swipe file to get mind going.
CHP20: STORIES SELL
4 STORIES
Stories about your life.
Case study stories.
Examples.
DISPELL A MYTH, CLEAR UP A MISCONCEPTION, POINT OUT MISTAKES!
FUTURE PACE WHERE YOU LEAD THEM AS IF THEY WERE THERE!
4 Ways to sell when creating content:
Give something valuable for free that leads to an additional purchase.
Tell them what to do, why, and then sell them how to do it.
Teach them the steps leading up to what you want them to buy.
Teach them the hard way and sell them the shortcut!
CHP21:
Be polarizing. You can't please everyone!
STAND for something and have an opinion!
CHP22:
The hurdle, the prize, the timing, and the eliminator.
THE HURDLE: Address their concerns and questions about what they have to do to get what they want.
THE PRIZE: The result they want
THE TIMING: Answer the question when will I get what I want?
THE ELIMINATOR: It's not their fault they don't have the results yet. (such as... Even if you can't X).
CHP23:
Tweak your headline (must benefit them)
Have a clear offer (what they'll get)
Have a clear reason to buy now (bonuses or limited quantity. USE FOMO AND SAY WHAT THE FUTURE WILL BE IF THEY PASS AND IF THEY BUY.)
CHP24:
Meet people in their internal conversation and talk about their PROBLEMS, MISTAKES, FEARS, AMD ENEMIES.
EX: Having trouble...
You can attack behavior and results but never a person or company.
CHP25:
The stealth close (Columbo close)
Use "by the way" or P. S. and then share the sale
Ex: By the way, we still have a few seats left for X. If you want discover the secrets of Y, click here.
The key is NOT to take them to a sales funnel but from FREE CONTENT TO PAID OFFERS.
STEP 1: TEACH THEM SOMETHING (Did you know..)
Did you know there are 3 ways to X? Here they are...
Are you having trouble figuring out... I'll show you how.
STEP 2: By the way, did you know X? It's true, check it out here... (tie to money, time, effort, pain, love, status)
CHP26: Hiring a copywriter.
CHP27: BE A STUDENT OF MARKETS!
Use a recorder and get into the state of your ideal client and ask:
What terrifies you?
What does it mean if that happens?
If you weren't worried about anyone judging you, how would you describe that fear?
What is your deepest desire?
What do you want in business?
What would you need to hear or know in order to commit to the solution?
What objections do you have to what I'm selling and how can I overcome those?
What would stop you from getting the results you want?
What can I do to make it a no brainer to take advantage of my offer?
What do you like about other ads?
What other problems or concerns do you have that I haven't addressed?
You must get into their head with what they're thinking and feeling.
CH28:
Goal is to attract the right people and get the wrong ones to leave.
Must spark curiosity.
EX: ARE YOU TIRED OF? WOULD YOU LIKE TO? HAVE YOU EVER WANTED TO?
CH29:
A hooks sole purpose is to INDUCE CURIOSITY!
Find creative links to pepper in your story to gain curiosity. (Such as how Oprah and and a Navy seal helped me lose 30 pounds in 2 months.)
CH30:
CREATE SWIPE FILES and use to PRIME YOUR CREATIVE JUICES TO GET IN STATE WHEN WRITING BY READING OUTLOUD.
CH31:
Polish your 1st draft to see how looks on different browsers.
Always have captions.
This will become an annual read for me.
Here are my takeaways:
CHP1:
Copywriting is pulling the right person in by stepping into their world and stoking, persuading, and influencing them emotionally and compels them into taking action and repelling the wrong type of person across all mediums.
Chp 2: His story
Chp 3:
WITHOUT A STRONG WHY, PEOPLE DON'T BUY!
10 Reasons People Buy:
Make money.
Save money.
Save time.
Avoid effort.
Escape pain (mental or physical)
Get more comfort.
Better health.
Gain praise.
FEEL more loved.
Increase social status.
QUESTIONS TO ASK ABOUT YOUR PRODUCT
PG 17: COPY FRAMEWORK: (QUESTIONS TO ANSWER)
WHAT ARE 5 WAYS MY PRODUCT/SERVICE WILL HELP THEM MAKE MONEY.
"" "" SAVE MONEY.
"" "" SAVE TIME.
"" "" DOING WHAT THEY DON'T WANT.
"" "" ELIMINATE PAIN.
KEY POINT:
WRITE A PAGE OF ANSWERS TO GET PAST THE EASY ONES AS THAT'S WHERE THE MONEY IS.
Ch 4:
Make it about them!
NOBODY CARES ABOUT YOU IN SALES COPY!
Remove I, ME, MY, WE, OURS! AND CHANGE TO YOU, YOUR, YOURS.
EX: CHANGE "I WANT TO TELL YOU SOMETHING" TO "HERE'S SOMETHING YOU NEED TO KNOW."
Chp 5:
Develop a copywriting mindset.
THIS MEANS ALWAYS HAVE A CTA IN MIND WHERE YOU GIVE THEM A BENEFIT AND INVITATION.
CH 6:
WRITE GREAT HEADLINES AND BULLETS!
Ex: How to get...
Ex: How to... In as little as... Even if you...
Ex: Which of these... Mistakes will you make?
Ex: WARNING: Here's what every... Needs to know about...
YOUR HEADLINE IS THE KEY TO GOOD COPY!
NO SALE EX: "How I took myself from bankrupt trailer trash to successful."
100K IN SALES IN 7 DAYS: "HOW TO GAIN AN UNFAIR ADVANTAGE IN BUSINESS AND LIFE!"
EVERYTHING ELSE STAYED THE SAME EXCEPT THE HEADLINE!
GREAT HEADLINE: THE X SECRETS YOU'RE NOT SUPPOSED TO KNOW"
MISTAKE HEADLINES WORK TOO:
WHICH OF THESE X MISTAKES WILL YOU MAKE?
X MISTAKES ALL Y NEED TO AVOID.
CHP 7:
Must segment traffic as one size does not fit all.
MUST HAVE 3 CONVERSATIONS: 3 LANDING PAGES
HOT: WHAT WOULD YOU SAY TO SOMEONE WHO KNOWS YOU AND WHAT YOU DO?
WARM: WHAT WOULD YOU SAY TO SOMEONE WHO KNOWS THEY HAVE A PROBLEM, BUT DON'T KNOW YOU?
COLD: WHAT WOULD YOU SAY TO SOMEONE WHO HAS A PROBLEM BUT NO CLUE A SOLUTION EXISTS?
WHAT WOULD BE THE CONVERSATION WITH SOMEONE WHO KNOWS US?
WHAT WOULD BE THE CONVERSATION BE WITH SOMEONE WHO IS AWARE THEY HAVE A PROBLEM, BUT NOT AWARE OF US?
WHAT WOULD BE THE CONVERSATION BE WITH SOMEONE WHO IS AWARE THEY HAVE A PROBLEM, BUT HAS NO CLUE THERE IS A SOLUTION?
HOMEWORK: FOCUS ON HOT FIRST
MAKE 3 DIFFERENT LANDING PAGES.
CREATE HEADLINES FOR EACH TO HOT/WARM/COLD AUDIENCE
Hot is email
Cold is Facebook.
CHP 8:
AVATAR F.R.E.D.: FEARS, RESULTS, EXPECTATIONS, DESIRES.
Talk about what the WANT, it need!
MUST HIT THE F.R.E.D.
THEN LOOK AT PQR2: PROBLEMS, QUESTIONS, AND ROADBLOCKS THAT ARE IN THE WAY OF THEIR RESULTS.
YOUR SALES COPY IS THE BRIDGE TO THE RESULTS.
LISTEN TO WHAT THE COMPLAINTS ARE TO FIND THE PROBLEMS. LOOK FOR FRUSTRATIONS AND WHAT QUESTIONS THEY'RE ASKING.
ASSIGNMENT: PG 75
CREATE 3 FRED'S (REGULAR NICHE, SUB NICHE, AND MICRO NICHE)
IDENTIFY TOP 2 PROBLEMS, QUESTIONS, AND ROADBLOCKS.
FINALLY TOP 2 RESULTS HE DESIRES.
USE BULLET POINTS:
EX: How to quickly avoid the #1 mistake X make that causes them months or years to Y... So you can Z in just a few days!
Ex: The absolute "bullet proof" way to xyz.
FOR BULLETS USE FEATURE + BENEFIT + MEANING:
Ex: One piece set so you can keep all your wrenches together in once place which means you'll never be left high and dry with the wrong wrench.
MEANING CREATES EMOTION!
CHP 10:
WHY creates emotion
Ex for drill: which means your wife is happy you'll get the honey to do list done quickly which means you'll burn through every job with enough time left to sit down on the couch and watch the football game as well as see the smell on your kids face when you finish up that project you've been doing together. It means you'll have some more free time this weekend instead of waiting for the battery to recharge
the drill has a magnetic plate on the front so you can keep screws to secure while doing your job. That means there's no chance of those are sharp screws dropping and hitting somebody on the head while you're ten feet up on the ladder and that one feature could some one from getting screwed embedded in their head and maybe even your kid
TIE YOUR PRODUCT TO:
LOVE
FEAR
HATE
VANITY
PRIDE
LONGING FOR
GREED
FREEDOM.
CHP11:
TEST ONLY 1 VARIABLE AT A TIME AND ALWAYS TEST!
CHP 12:
Wants, Fears, and their objections to buying from you.
Do your due diligence (research Amazon top sellers and read the cover, chapter titles, and back.)
Read the 1 star reviews and see why.
copy the three and four star reviews of what they liked and disliked as that becomes your bullet list
CHP13:
A CONFUSED MIND ALWAYS SAYS NO.
Stop talking in circles as they won't buy.
Talk in simple terms they understand.
Use short sentences.
Keep your thoughts organized and sequential.
Write to one, not many!
CHP14:
RESULTS ORIENTED TESTIMONIALS.
SEND TO EXPERTS TO REVIEW AMD ASK IF THEY'LL ENDORSE IT.
GOOGLE STATS AND USE THOSE. Put in the phrase and then statistics or study.
CHP15:
DEFINE THE PROBLEM, AGITATE THE PAIN, SOLVE BY SHOWING YOUR SERVICE.
SHOW 3 BENEFITS.
SHOW BEFORE, AFTER AND THE BRIDGE.
CHP16:
VIDEO SALES LETTER: Headline, video, buy button.
VIDEO SALES LETTER 2: Headline, video, buy button, 4-6 Bullets, guarantee, summary, buy button, closing COPY, PS with main benefits.
Always add an UPSELL or ONE TIME OFFER.
CHP17:
Headline. Shocking Statement (Did you know). Define the problem (problem, agitate, solve).
Here's the problem you face: Most people...
Which means you'll...
Luckily for you there's a solution. Let me introduce you to...
Bullets to arouse curiosity. 6-10.
Credibility statement about you. (Who are and why qualified).
Proof. But don't just take my word for it..
Summary and price. (Here's what you're going to get.)
Bonuses.
Guarantee.
CTA.
PS. Restate benefits.
CHP18:
Emails.
Subject: This blew me away.
Greeting: Hey name.
Shocking statement: This was totally unexpected.
Bullets and sentences: Someone left a review and it's amazing.
CTA: you've got to check this out (link).
Closing note: I'll see you there, Jim.
CHP19: The first draft is the hardest.
Write the first draft in chunks and get it done as fast as you can.
Headline
Bullets followed by an intro.
Problem, agitate, solve.
Description of service followed by bullet points of benefits.
Tell a little bit about self.
Proof
Bonuses
Build value. Price. Price drop.
CTA.
Summarize and conclude.
PS briefly restating everything and CTA.
Use swipe file to get mind going.
CHP20: STORIES SELL
4 STORIES
Stories about your life.
Case study stories.
Examples.
DISPELL A MYTH, CLEAR UP A MISCONCEPTION, POINT OUT MISTAKES!
FUTURE PACE WHERE YOU LEAD THEM AS IF THEY WERE THERE!
4 Ways to sell when creating content:
Give something valuable for free that leads to an additional purchase.
Tell them what to do, why, and then sell them how to do it.
Teach them the steps leading up to what you want them to buy.
Teach them the hard way and sell them the shortcut!
CHP21:
Be polarizing. You can't please everyone!
STAND for something and have an opinion!
CHP22:
The hurdle, the prize, the timing, and the eliminator.
THE HURDLE: Address their concerns and questions about what they have to do to get what they want.
THE PRIZE: The result they want
THE TIMING: Answer the question when will I get what I want?
THE ELIMINATOR: It's not their fault they don't have the results yet. (such as... Even if you can't X).
CHP23:
Tweak your headline (must benefit them)
Have a clear offer (what they'll get)
Have a clear reason to buy now (bonuses or limited quantity. USE FOMO AND SAY WHAT THE FUTURE WILL BE IF THEY PASS AND IF THEY BUY.)
CHP24:
Meet people in their internal conversation and talk about their PROBLEMS, MISTAKES, FEARS, AMD ENEMIES.
EX: Having trouble...
You can attack behavior and results but never a person or company.
CHP25:
The stealth close (Columbo close)
Use "by the way" or P. S. and then share the sale
Ex: By the way, we still have a few seats left for X. If you want discover the secrets of Y, click here.
The key is NOT to take them to a sales funnel but from FREE CONTENT TO PAID OFFERS.
STEP 1: TEACH THEM SOMETHING (Did you know..)
Did you know there are 3 ways to X? Here they are...
Are you having trouble figuring out... I'll show you how.
STEP 2: By the way, did you know X? It's true, check it out here... (tie to money, time, effort, pain, love, status)
CHP26: Hiring a copywriter.
CHP27: BE A STUDENT OF MARKETS!
Use a recorder and get into the state of your ideal client and ask:
What terrifies you?
What does it mean if that happens?
If you weren't worried about anyone judging you, how would you describe that fear?
What is your deepest desire?
What do you want in business?
What would you need to hear or know in order to commit to the solution?
What objections do you have to what I'm selling and how can I overcome those?
What would stop you from getting the results you want?
What can I do to make it a no brainer to take advantage of my offer?
What do you like about other ads?
What other problems or concerns do you have that I haven't addressed?
You must get into their head with what they're thinking and feeling.
CH28:
Goal is to attract the right people and get the wrong ones to leave.
Must spark curiosity.
EX: ARE YOU TIRED OF? WOULD YOU LIKE TO? HAVE YOU EVER WANTED TO?
CH29:
A hooks sole purpose is to INDUCE CURIOSITY!
Find creative links to pepper in your story to gain curiosity. (Such as how Oprah and and a Navy seal helped me lose 30 pounds in 2 months.)
CH30:
CREATE SWIPE FILES and use to PRIME YOUR CREATIVE JUICES TO GET IN STATE WHEN WRITING BY READING OUTLOUD.
CH31:
Polish your 1st draft to see how looks on different browsers.
Always have captions.
This entire review has been hidden because of spoilers.
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January 12, 2022Ko ổn ko ổn
Tui ko thích bị người khác manipulate cảm xúc của mình. Nghe ông bác này chia sẻ những típ sales copywriter móc ví NTD mà tui khó chịu ghê gớm, nghe cứ cố tỏ ra tinh vi sao á. Những típ này thì có ích, ok xài được, ko có j sai. Đồng ý là mục đích của quảng cáo là để bán dc hàng nghĩa là làm cho ngta lôi ví tiền ra. Nhưng nếu đặt mình vào vị trí của người tiêu dùng mà đọc sách như t thì thấy hơi quạu nha. Chả ai thích tâm lý, hành vi mình bị mấy ông điều khiển cả. Thời buổi bây giờ truyền thông ngày càng có sức mạnh, thì một số ông làm truyền thông quảng cáo càng nghĩ mình dễ chiêu trò thao túng ngta lắm hay sao á! Một số hoy nha chứ ko có vơ đũa cả nắm. Nhưng nếu đặt mình vào vị trí của doanh nghiệp thì đúng là phải làm mọi cách để bán dc hàng thui ko thì chết 🤷♀️ Nên túm lại thì hãy là người tiêu dùng thông minh mọi người ạ
Tui ko thích bị người khác manipulate cảm xúc của mình. Nghe ông bác này chia sẻ những típ sales copywriter móc ví NTD mà tui khó chịu ghê gớm, nghe cứ cố tỏ ra tinh vi sao á. Những típ này thì có ích, ok xài được, ko có j sai. Đồng ý là mục đích của quảng cáo là để bán dc hàng nghĩa là làm cho ngta lôi ví tiền ra. Nhưng nếu đặt mình vào vị trí của người tiêu dùng mà đọc sách như t thì thấy hơi quạu nha. Chả ai thích tâm lý, hành vi mình bị mấy ông điều khiển cả. Thời buổi bây giờ truyền thông ngày càng có sức mạnh, thì một số ông làm truyền thông quảng cáo càng nghĩ mình dễ chiêu trò thao túng ngta lắm hay sao á! Một số hoy nha chứ ko có vơ đũa cả nắm. Nhưng nếu đặt mình vào vị trí của doanh nghiệp thì đúng là phải làm mọi cách để bán dc hàng thui ko thì chết 🤷♀️ Nên túm lại thì hãy là người tiêu dùng thông minh mọi người ạ
April 10, 2021
I used to study great copywriting classics like Ogilvy, Hopkins, and Sugarman, but I realized I didn't have the results I wanted. Talking to a friend about this, he recommended me to read Copywriting Secrets and I can say that I learned from this book more effective techniques that apply to our times and the age of the internet.
The book contains effective tips and examples, which you can implement immediately. It is a good book for both beginners and intermediate and advanced. The book is a must for those who want to take the path of copywriting. I truly recommend it!
The book contains effective tips and examples, which you can implement immediately. It is a good book for both beginners and intermediate and advanced. The book is a must for those who want to take the path of copywriting. I truly recommend it!
January 26, 2022
1. People don’t care about you
2. Explain simply
3. Don’t speak to everybody, speak to somebody
4. The only purpose of an ad is to get the right people to click and the wrong ones to keep scrolling
5. Make people thirsty (with a story)
6. Build a swipe file
2. Explain simply
3. Don’t speak to everybody, speak to somebody
4. The only purpose of an ad is to get the right people to click and the wrong ones to keep scrolling
5. Make people thirsty (with a story)
6. Build a swipe file
July 5, 2021
3.5/5. Nhưng Goodreads không cho phép để nửa sao cho nên mình sẽ để 3* vậy.
Đây là một cuốn sách phù hợp cho những người:
- mới bắt đầu
- hứng thú với việc viết sales copy (viết quảng cáo, chào hàng,...)
Mình không thỏa mãn tiêu chí thứ 2 cho nên không thực sự benefit từ quyển sách này nhiều lắm. Tuy vậy, mình cũng đã nhặt nhạnh được khá nhiều tips có thể áp dụng cho blog cá nhân của bản thân.
Cái hay của cuốn sách này là cung cấp rất nhiều CÔNG THỨC viết - còn gì phù hợp với beginner hơn là những công thức chỉ cần thay từ ngữ theo hoàn cảnh? Từ đó, mình có thể cải biên cho copy uyển chuyển hơn và sáng tạo hơn. Tuy vậy, nhiều tips cũng đã khá "lỗi thời", điều này cũng khá dễ hiểu vì môi trường trên social media thay đổi rất nhanh và độc giả luôn tìm kiếm những điều mới lạ.
Phần đầu của cuốn sách rất hay, nhưng càng về cuối thì lại càng lan man và hơi "thiếu chất". Túm lại là, mình cũng có thích cuốn sách này và có học được nhiều điều từ nó, nhưng đây không phải "chân ái" về copywriting với mình.
Đây là một cuốn sách phù hợp cho những người:
- mới bắt đầu
- hứng thú với việc viết sales copy (viết quảng cáo, chào hàng,...)
Mình không thỏa mãn tiêu chí thứ 2 cho nên không thực sự benefit từ quyển sách này nhiều lắm. Tuy vậy, mình cũng đã nhặt nhạnh được khá nhiều tips có thể áp dụng cho blog cá nhân của bản thân.
Cái hay của cuốn sách này là cung cấp rất nhiều CÔNG THỨC viết - còn gì phù hợp với beginner hơn là những công thức chỉ cần thay từ ngữ theo hoàn cảnh? Từ đó, mình có thể cải biên cho copy uyển chuyển hơn và sáng tạo hơn. Tuy vậy, nhiều tips cũng đã khá "lỗi thời", điều này cũng khá dễ hiểu vì môi trường trên social media thay đổi rất nhanh và độc giả luôn tìm kiếm những điều mới lạ.
Phần đầu của cuốn sách rất hay, nhưng càng về cuối thì lại càng lan man và hơi "thiếu chất". Túm lại là, mình cũng có thích cuốn sách này và có học được nhiều điều từ nó, nhưng đây không phải "chân ái" về copywriting với mình.
January 6, 2021
I'd say this is the best book for anyone who's just starting out on their copywriting journey.
Many people would say it is repetitive, but that's what makes it good. The author uses different scenarios and practices to show how some highly effective tips could be used to create compelling copy.
One great thing I learned from this book was how to stop a reader in their tracks. Good copy isn't about writing something fancy, it's mostly about stopping people in their tracks and deeply connecting with them, while also making sure that you don't come off as a fake or scam.
The summaries at the end of each chapter make it easier to recap and make notes. I'm happy I chose this book as my first step into the copywriting journey. A lot of valuable tips for newbies and skilled people alike.
Many people would say it is repetitive, but that's what makes it good. The author uses different scenarios and practices to show how some highly effective tips could be used to create compelling copy.
One great thing I learned from this book was how to stop a reader in their tracks. Good copy isn't about writing something fancy, it's mostly about stopping people in their tracks and deeply connecting with them, while also making sure that you don't come off as a fake or scam.
The summaries at the end of each chapter make it easier to recap and make notes. I'm happy I chose this book as my first step into the copywriting journey. A lot of valuable tips for newbies and skilled people alike.
April 18, 2022
A clear and solid book on writing excellent copy for both business owners and aspiring copywriters alike.
Really well broken up into different parts, capturing the key points necessary for effective copywriting. Very simple to read and easily digestible.
Really well broken up into different parts, capturing the key points necessary for effective copywriting. Very simple to read and easily digestible.
September 17, 2022
“People love to buy, but they hate to be sold.”
𝐈𝐧𝐭𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐨𝐧:
What makes people pay attention?
What makes people read & not think about what you are trying to sell?
What brings meaning to your content?
How you can create content that can help you create a community?
This book addresses all of the above questions through the secrets of copywriting.
📍It’s a goldmine for people who are looking to learn to Copywrite and for people who want to create more clickable, likable, and meaningful headlines and content.
📍This book is an extension of human psychology, and how one can use it to drive more sales, clicks & profit.
𝐊𝐞𝐲 𝐟𝐞𝐚𝐭𝐮𝐫𝐞𝐬:
🔺The best thing about this book is that it delivered what it promised.
🔺Plenty of useful templates, each one of them broken down to its core and explained in
the simplest way possible to yield maximum benefits.
🔺It speaks to you in the words you speak, and every secret is worth so much if you are a content creator, a sales professional, or a copywriter.
🔺It also gives you three formulas that are originally meant for copywriting but I feel that they can be used by YouTubers you have just started on their journeys.
𝐅𝐢𝐧𝐚𝐥 𝐎𝐩𝐢𝐧𝐢𝐨𝐧:
If you are an aspiring copywriter, a blogger, a YouTuber, or creating any type of content this book will definitely help you in a big way.
𝐈𝐧𝐭𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐨𝐧:
What makes people pay attention?
What makes people read & not think about what you are trying to sell?
What brings meaning to your content?
How you can create content that can help you create a community?
This book addresses all of the above questions through the secrets of copywriting.
📍It’s a goldmine for people who are looking to learn to Copywrite and for people who want to create more clickable, likable, and meaningful headlines and content.
📍This book is an extension of human psychology, and how one can use it to drive more sales, clicks & profit.
𝐊𝐞𝐲 𝐟𝐞𝐚𝐭𝐮𝐫𝐞𝐬:
🔺The best thing about this book is that it delivered what it promised.
🔺Plenty of useful templates, each one of them broken down to its core and explained in
the simplest way possible to yield maximum benefits.
🔺It speaks to you in the words you speak, and every secret is worth so much if you are a content creator, a sales professional, or a copywriter.
🔺It also gives you three formulas that are originally meant for copywriting but I feel that they can be used by YouTubers you have just started on their journeys.
𝐅𝐢𝐧𝐚𝐥 𝐎𝐩𝐢𝐧𝐢𝐨𝐧:
If you are an aspiring copywriter, a blogger, a YouTuber, or creating any type of content this book will definitely help you in a big way.
January 17, 2023
Authors provides some techniques and recommendation about sales copywriting. What is sales copywriting? He explains it this way:
“Sales copywriting is anything intended to persuade the right reader, viewer, or listener to take a specific action.”
He believes
“The best copywriting occurs when people don’t realize it’s copy because it’s interesting to them.”
He also share some of his experience in sales copywriting and provides some formulas for writing better content.
But all over the book, He uses one of his technique named “Stealth Closes technique” to direct you to his products “FunnelScripts.com” and “ClickFunnels.com”.
It is worth reading once.
“Sales copywriting is anything intended to persuade the right reader, viewer, or listener to take a specific action.”
He believes
“The best copywriting occurs when people don’t realize it’s copy because it’s interesting to them.”
He also share some of his experience in sales copywriting and provides some formulas for writing better content.
But all over the book, He uses one of his technique named “Stealth Closes technique” to direct you to his products “FunnelScripts.com” and “ClickFunnels.com”.
It is worth reading once.
January 24, 2023
I can’t give less then 5 star for this book. It is harder than you think. The book is MBA degree or Phd about copywriting. I saw in other reviews that Jim is like a “hypnotic” man who “lie or manipulate” people to buy from what you sell. Everyone buys something. Everyone person needs and wants something to buy. Jim tells the way to position yourself in front of your buyers. How to tell them what and why they need our product. If you want tesla and go to tesla showroom, and there the sales person tells you the benefits of driving tesla, and you buy it, is that person manipulator?
The book is awesome. And gives more value than collage degree. Highly recommend it.
The book is awesome. And gives more value than collage degree. Highly recommend it.
December 24, 2020
This book was amazing!
I am impressed with how simple he makes the task of copywriting. I do not have his funnelscript product and got so much from this book. If you are trying to catch attention from the right clients I would highly recommend this book.
The crazy part is this is a "free" book just pay shipping so the cost is minimal. Well worth a reread.
Just a couple of things that I have tabbed...
pg.16: 10 reasons people buy
pg.42-47: Headline templates
pg.85-86: Building an effective bullet
pg.281: When to use negative and positive copy content
I am impressed with how simple he makes the task of copywriting. I do not have his funnelscript product and got so much from this book. If you are trying to catch attention from the right clients I would highly recommend this book.
The crazy part is this is a "free" book just pay shipping so the cost is minimal. Well worth a reread.
Just a couple of things that I have tabbed...
pg.16: 10 reasons people buy
pg.42-47: Headline templates
pg.85-86: Building an effective bullet
pg.281: When to use negative and positive copy content
February 18, 2020
It's very repetitive, but repetition is king...
April 20, 2021
Bạn bắt đầu kinh doanh nhưng lại loay hoay không biết phải viết bài quảng cáo như thế nào? Email và thư chào hàng sản phẩm của doanh nghiệp lại không có chút gì nổi bật để “nghênh chiến” với những đối thủ đã có tên tuổi trên thị trường từ trước? Hoặc bạn mãi vẫn không thể tìm thấy lý do khiến doanh số nhỏ giọt dù sản phẩm của bạn chẳng có điểm trừ nào?
Nếu bạn đang đau đầu trong việc tìm kiếm những ngôn từ hay nhất để tạo nên bản sales copy tuyệt vời nhất cho sản phẩm của doanh nghiệp, thì nhất định phải đọc Copywriting Secrets của Jim Edwards. Bạn sẽ hiểu tại sao quyển sách này khiến Dana Derricks – một trong những copywriter có thu nhập cao nhất thế giới phải thốt lên: “thật đáng tiếc là Jim không viết cuốn này từ mười năm trước. Quả là vàng ròng!”. Bởi cuốn sách này đầy ắp những mẹo nhỏ, kỹ thuật và chiến lược giúp bạn nâng tầm bài viết của mình một cách toàn diện. Với 31 nguyên tắc nền tảng mà bạn dù là một “lính mới” hay tay chuyên nghiệp cũng phải dừng lại suy ngẫm. Liệu chúng ta có đang hiểu đúng về copywriting? Những sai lầm được nhắc đến trong sách phải chăng chính là điều đã luôn cản trở việc bán sản phẩm của bạn suốt thời gian qua? Và bạn nên bắt đầu hay sửa chữa nó như thế nào?
Trong sách, Jim lựa chọn bắt đầu từ gốc khi đưa ra những khái niệm, nguyên tắc mà bạn – một copywriter ngỡ rằng đã nắm rõ mười mươi, nay bỗng vỡ lẽ về sự ngây ngô của chính mình. Bạn chỉ chú trọng về chất lượng sản phẩm nếu là chủ doanh nghiệp hoặc giả như ở vị trí “người viết thuê” thì lại dễ sa đà vào mong muốn được định đặt chứ không phải nhu cầu thực cần từ người mua hàng. Bạn quên mất việc quyết định doanh số hoàn toàn phụ thuộc vào những cú click chuột, điền thông tin trên các link bán hàng hoặc những tin nhắn trực tiếp của đối tượng tiêu thụ. Vậy nên dù sản phẩm của bạn đạt chất lượng tốt nhưng không thể tạo ra đột phá từ sales copy thì bạn vẫn sẽ dễ bị đuối sức trên đường đua doanh số với các đối thủ cạnh tranh.
Hãy đọc thật chậm quyển sách này nếu bạn muốn cải thiện doanh số bán hàng thông qua copywriting. Đồng thời ghi lại những lưu ý của Jim Edwards ở cuối mỗi bí quyết, bạn chắc chắn sẽ tìm ra vô vàn lỗ hỏng trong cách viết bài trước đây và đưa ra lời giải hoàn hảo cho một bản sales copy đỉnh. Đừng quên tận dụng những gợi ý của ông về các nguồn tài nguyên mở để dung nạp thêm thật nhiều tuyệt kỹ cho các bài viết trong thời gian tới. Chúc bạn thành công!
Nếu bạn đang đau đầu trong việc tìm kiếm những ngôn từ hay nhất để tạo nên bản sales copy tuyệt vời nhất cho sản phẩm của doanh nghiệp, thì nhất định phải đọc Copywriting Secrets của Jim Edwards. Bạn sẽ hiểu tại sao quyển sách này khiến Dana Derricks – một trong những copywriter có thu nhập cao nhất thế giới phải thốt lên: “thật đáng tiếc là Jim không viết cuốn này từ mười năm trước. Quả là vàng ròng!”. Bởi cuốn sách này đầy ắp những mẹo nhỏ, kỹ thuật và chiến lược giúp bạn nâng tầm bài viết của mình một cách toàn diện. Với 31 nguyên tắc nền tảng mà bạn dù là một “lính mới” hay tay chuyên nghiệp cũng phải dừng lại suy ngẫm. Liệu chúng ta có đang hiểu đúng về copywriting? Những sai lầm được nhắc đến trong sách phải chăng chính là điều đã luôn cản trở việc bán sản phẩm của bạn suốt thời gian qua? Và bạn nên bắt đầu hay sửa chữa nó như thế nào?
Trong sách, Jim lựa chọn bắt đầu từ gốc khi đưa ra những khái niệm, nguyên tắc mà bạn – một copywriter ngỡ rằng đã nắm rõ mười mươi, nay bỗng vỡ lẽ về sự ngây ngô của chính mình. Bạn chỉ chú trọng về chất lượng sản phẩm nếu là chủ doanh nghiệp hoặc giả như ở vị trí “người viết thuê” thì lại dễ sa đà vào mong muốn được định đặt chứ không phải nhu cầu thực cần từ người mua hàng. Bạn quên mất việc quyết định doanh số hoàn toàn phụ thuộc vào những cú click chuột, điền thông tin trên các link bán hàng hoặc những tin nhắn trực tiếp của đối tượng tiêu thụ. Vậy nên dù sản phẩm của bạn đạt chất lượng tốt nhưng không thể tạo ra đột phá từ sales copy thì bạn vẫn sẽ dễ bị đuối sức trên đường đua doanh số với các đối thủ cạnh tranh.
Hãy đọc thật chậm quyển sách này nếu bạn muốn cải thiện doanh số bán hàng thông qua copywriting. Đồng thời ghi lại những lưu ý của Jim Edwards ở cuối mỗi bí quyết, bạn chắc chắn sẽ tìm ra vô vàn lỗ hỏng trong cách viết bài trước đây và đưa ra lời giải hoàn hảo cho một bản sales copy đỉnh. Đừng quên tận dụng những gợi ý của ông về các nguồn tài nguyên mở để dung nạp thêm thật nhiều tuyệt kỹ cho các bài viết trong thời gian tới. Chúc bạn thành công!
July 30, 2020
A great book on copywriting. It is written in a conversational way.
Whether you are new or experienced in copywriting, you will get some gems out of this book.
You will get a good understanding of what makes a good copy. There are good examples in the book. There are also exercises in the book that will help you with writing copies.
People cares about themselves only.
To write a good copy, you need to understand their problems and emotions. Get inside their mind. Explain how will this benefit them and how it will help them solve their problems.
This is a book that I would read again. To be good at writing copy, I really need to work on the exercises to build and make my copywriting muscles stronger.
To be great, you need to first be good. To be good, you need to first be bad. To be bad, you need to try first.
Copywriting is an art. It is a very useful skill. Like any skill, it can be learned. You will get better as you work on it.
Whether you are new or experienced in copywriting, you will get some gems out of this book.
You will get a good understanding of what makes a good copy. There are good examples in the book. There are also exercises in the book that will help you with writing copies.
People cares about themselves only.
To write a good copy, you need to understand their problems and emotions. Get inside their mind. Explain how will this benefit them and how it will help them solve their problems.
This is a book that I would read again. To be good at writing copy, I really need to work on the exercises to build and make my copywriting muscles stronger.
To be great, you need to first be good. To be good, you need to first be bad. To be bad, you need to try first.
Copywriting is an art. It is a very useful skill. Like any skill, it can be learned. You will get better as you work on it.
May 13, 2024
Book was good to read but doesn't give something really good. In the books he doesn't even show few good examples of some written copies, just gives short examples like how you can do this specific part like writing headline. For example, let's say I've a fitness coaching program, he doesn't write a full copy, that how he would such that he closes maximum sales rather he just tells the methods. Although that's not a sin, but you should be providing with some good examples. Book is comfortable to read as the paragraphs are very small compared to other books. And for those who are going to read this for learning copywriting and approach other businesspeople to write copy for them, make money... this book is not for you. This book is for those who are into business and want to learn copywriting to write headlines make better sales copy and judge the copy of the other copywriters if they are hiring.
This entire review has been hidden because of spoilers.
April 23, 2020
Jim has done the copywriting profession a great service
You’ll get the most out of this book if you’ve read other copywriting classics before but this is still very applicable to the beginner.
What Russell Brunson did for online marketing, Jim has done for copywriting.
Great job Jim!
You’ll get the most out of this book if you’ve read other copywriting classics before but this is still very applicable to the beginner.
What Russell Brunson did for online marketing, Jim has done for copywriting.
Great job Jim!
November 16, 2020
This book is a good into to the concept and reason for copywriting. It's implied that the reader is a business owner trying to diy their marketing, which is reasonable and speaks to the author's niche audience.
Covers the main idea behind writing copy. Included easy to visualize concepts to help create copy relevant to the niche one is in.
Good beginner book.
Covers the main idea behind writing copy. Included easy to visualize concepts to help create copy relevant to the niche one is in.
Good beginner book.
November 30, 2020
Edwards, like virtually all motivational speakers, will exhibit spending as proof of his argument worth.
Apparently Edwards started as a copywriter, yet at a certain point he moved on to motivational speaking.
And the secrets are weird at best :
> Secret #2: One Man's Journey With Sales Copy
Oh, so that is both a secret and a way to push your copyright forward.
Apparently Edwards started as a copywriter, yet at a certain point he moved on to motivational speaking.
And the secrets are weird at best :
> Secret #2: One Man's Journey With Sales Copy
Oh, so that is both a secret and a way to push your copyright forward.
December 28, 2020
Some solid insights from Jim here.
My personal highlights were the FRED - Fears, Results, Emotions, Dreams (I think) and thinking about someone as one individual rather than your audience base as a whole.
Again - the book will change bullet points for me forever not just the feature but what it means to the end-user and what it does for their lives.
My personal highlights were the FRED - Fears, Results, Emotions, Dreams (I think) and thinking about someone as one individual rather than your audience base as a whole.
Again - the book will change bullet points for me forever not just the feature but what it means to the end-user and what it does for their lives.
March 13, 2021
It sucks that I bought this for a lot of money but most of its contents are mere recycled reiterations of Russell Brunson content. You may achieve more perusing Dotcom secrets or marketing videos on youtube. I’m not even disappointed because even the sequels of Dotcom felt repetitive, nothing I haven’t read about in the first book.
October 31, 2021
This book is a must read if you are ever writing an email or web page copy or anything that someone will eventually read that you have a desired outcome from. It is written in a very simple form and covers the basics and graduates into very high level wording processes while keeping it all very easy to understand and makes immediate moves with.
December 20, 2021
Excellent book about copywriting and certainly about sales. The book feels sometimes like a teaser for the clickfunnel website but I guess it is part of the game.
I learned a lot about sales pitch. I miss a few more real life examples and a global view on how to use the copies. But this is present in the dot-com secrets book.
I learned a lot about sales pitch. I miss a few more real life examples and a global view on how to use the copies. But this is present in the dot-com secrets book.
October 1, 2022
You have rekindled my long time dream of becoming a copywriter and doing great sales. Thank you!
You have rekindled my long time dream of becoming a copywriter and doing great sales.
A must read book to any serious copywriter and sale professional.
Thank you so much Mr. Jim Edwards.
You have rekindled my long time dream of becoming a copywriter and doing great sales.
A must read book to any serious copywriter and sale professional.
Thank you so much Mr. Jim Edwards.
July 3, 2023
Repetitive and uses the same argument over and over again. Fills space with unnecessary content, such as ‘consequences of not writing a good headline: you don’t get good results.’ This would have been more valuable as a small handbook that gets to the point, shows powerful examples/strategies, and let’s the readers do their own thing.
August 29, 2023
Game-changer in my 12-year Sales Career
Thank you for the detailed sales secrets, Jim! This is perfect for those who are wondering how to generate more leads from cold, to warm, to hot, until they are closed deals! Great job, Jim! I will definitely apply those secrets on my virtual assistant agency!
Thank you for the detailed sales secrets, Jim! This is perfect for those who are wondering how to generate more leads from cold, to warm, to hot, until they are closed deals! Great job, Jim! I will definitely apply those secrets on my virtual assistant agency!
Read
April 29, 2024It's fine. Definitely the easiest book on copy writing to read. Light/upbeat. But really heavy on self-promoting. Like if I condensed what I could actually apply into action without buying their product and removing fluff stories, it would have been a 10 page book. Still, gave me a few examples I can use.
April 14, 2020
Jim Edwards has great strategies and examples culminating his decades of experience writing ad copy. This book is an easy read but packed with tons of valuable information. I have several sticky notes throughout for quick reference.
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