Magnetic Nonprofit: Attract and Retain Donors, Volunteers, and Staff to Increase Nonprofit Fundraising

by Jeremy Reis

Are you looking for a way to find and retain more donors? Do you want to increase your nonprofit's fundraising while building lifelong donors? Magnetic Nonprofit unlocks the secrets to donor and income growth.

Jeremy Reis spent two years researching and testing to identify the six attributes of a Magnetic Nonprofit. A Magnetic Nonprofit is one that attracts the right people to become supporters and volunteers. In this book, you'll learn how your nonprofit organization can become magnetic. You'll learn how to implement these attributes to accelerate your fundraising growth.

You'll be guided through these six attributes of becoming a Magnetic

These six characteristics apply not only to donors but also to employees and volunteers. When these six characteristics are perfectly aligned, your organization could enter into a supporter's "top three organizations." The top three organizations are the ones that come to mind first when someone wants to support a cause with resources such as time, money, or even working for the organization.

Jeremy Reis has over a decade of nonprofit marketing and fundraising experience, including serving as the Senior Director of Marketing at Food for the Hungry (FH), an international relief and development organization. In the last five years, FH has almost tripled their private income and the number of active donors has grown significantly. In fact, at the time of publication, the organization has over 145,000 active monthly donors with an 83% multi-year donor retention rate.

What People Are SayingIn my 45 years of nonprofit development work, this is one of the best books I’ve found on attracting donors—and accomplishing the even harder mission of retaining donors. You’ll find stories and inspiring content that will be invaluable to nonprofit organizations that want to advance and fund their mission to make the world a better place. Read this book today! You will not only be inspired as a nonprofit leader, but you’ll also be equipped to inspire and motivate fellow staff, board members, donors, volunteers, and ultimately, the people you serve.— Mike King, President/CEO, Youthfront

Jeremy takes you on a journey inside a $140 million nonprofit that proves that the Magnetic Nonprofit system actually works.— Timothy M. Kachuriak, Chief Innovation and Optimization Officer, Next After

Jeremy shares game-changing truths, concepts and advice for everyone who wants to do a better job being "sticky" when it comes to attracting and keeping passionate and committed donors and other partners. I highly recommend this book!— David Evans, President, LifeNet International

Jeremy Reis pulls back the curtain and provides a simple framework for nonprofit practitioners seeking predictable increase in donor giving, volunteer engagement and staff retention.— Marc Stein, Co-Founder of The Global Center for Nonprofit Excellence

Openly sharing Shows Longevity of an organization or ability to project How quickly a nonprofit responds to an external situation or communications with donors and An affinity to a cause because of a personal experience or experience of someone closely connected to the People in your circle of support

165 pages, Kindle Edition

Published December 4, 2019

Reviews

[Sven Gerst · Rating 2 out of 5]

Good on the fundraising and donor relation part. But that’s not everything a non-profit or NGO does. So it’s a handy supplementary reading to skim over. But it overall lacks substance.

[Laura · Rating 1 out of 5]

Re: content, it's so general and vague that it's not worth buying.

I really struggled with the editing and layout. This was hard to read. Half the page numbers were on the wrong side of the page and there were layout decisions that were very disjointed and distracting.

[Bailey Fredericks · Rating 3 out of 5]

I read this for school, it was fine!