Text in German and English. Translated into English by Michael Burke and George Pinter. The development of typography from hot-metal setting to computerized typesetting. Historical background of written languages, the alphabet. Also includes discussions of civil liberties issues and linkages between typography and other arts such as architecture. Proceeds to discuss modern, computerized typography. Glossary, bibliography and illustration credits. Slipcase very lightly soiled. 256 pages. cloth, dust jacket, slipcase. 4to.
Otto "Otl" Aicher (13 May 1922 – 1 September 1991) was a German graphic designer and typographer. He is best known for having designed pictograms for the 1972 Summer Olympics in Munich that proved influential on the use of stick figures for public signage, as well as designing the typeface Rotis. Aicher also co-founded the Ulm School of Design.
this is a definitive book on typography and specifically aicher's approach, philosophy and methodology. aicher's grasp and mastery of typography is phenomenal. this was the first book i ever purchased online in 1995