Implementing SAP(R) Crm: The Guide for Business and Technology Managers

by Vivek Kale

In today's competitive business environment, most companies realize that the better they can manage their customer relationships, the more successful they will become. Customer Relationship Management (CRM) software systems are key tools for companies to manage the customer-facing processes of their businesses. However, many companies have resisted

513 pages, Kindle Edition

First published December 2, 2014