In this revised and updated paperback edition, master negotiator Roger Dawson gives salespeople an arsenal of tools that can be implemented easily and immediately to enable a quantum leap in sales.
Roger Dawson is one of the country’s top experts on the art of negotiating—SUCCESS Magazine calls him “America’s Premier Business Negotiator.” As a full-time speaker since 1982, Roger has travelled the world to teach business leaders how to improve their profits using his Power Negotiating techniques. He resides in La Habra Heights, California.
I’m new to the sales world, and I think this is a very complete guide to master sales, I could identify some of the tactics that salespeople been used on me and I’m more aware of others
This is not a book that you read and your done, I got the feeling that I’m gonna read it again but this time making notes and trying to apply a few gambits to max profits toward car sales
I recommend this book to everyone who is interested in stop losing money playing more or who wants to pay less and be better negotiator
I always felt that most of the mistakes I make when negotiating are related to my lack of communication skills. This book has valuable and deep lessons that address exactly to my major weaknesses and that will certainly guide me to achieving better outcomes when negotiating.
I must admit though that it was a quite hard reading for me due to its language not falling under my favourite category - I prefer fundamental approaches to the student workbook-like style. Nothing personal, it is just the way my brain and memory operates better.
If you are like me in this sense, I suggest you to take notes and mark the pages so you can refer back to it when needed.
I have always enjoyed negotiating and for the longest time, this was my favourite book on the topic. I liked it because it gave you tools/gambits to play, both in attack and defence, much like a game of cards.
The more cards you have and the better you play them, the more likely you are to have a favourable outcome.
Still very highly regarded (5 stars) and a book I will always value.