Total Acuity: Tales with Marketing Morals To Help You Create Richer, Visual Brand Stories

by Shlomi Ron

Total acuity refers to the sharpness of vision.
We all carry a storytelling mind that uses stories to make sense of the world. This book explores this innate ability to develop detail-rich visual stories that vividly illustrate the power of visual storytelling - the next generation's marketing approach. The logic is simple: The more meaningful details your story carries, the stronger propensity for your customer to see herself in your story and act on your call-to-action. These short stories will introduce you - the marketer or entrepreneur – to three storytelling channels: (i) A series of ordinary but true stories, (ii) supported with illustrative visuals that demonstrate visual storytelling principles, and (iii) actionable lessons from each story that you could easily apply to your business. I hope you’ll often be able to see yourself mirrored in some of these stories with direct benefits to your personal and business worlds.

62 pages, ebook

First published November 20, 2019

About the author

Shlomi Ron is the CEO and co-founder of the Visual Storytelling Institute (VSI). At VSI, leveraging its signature My Visual Story Framework, Shlomi helps business leaders articulate, visualize and market their brand narratives and business stories. The magic happens the moment the brand story becomes the customer’s personal story. He is a speaker at local and global conferences and the host of the Visual Storytelling Today podcast. He also runs the Estate of Artist Buky Schwartz, one of the early pioneers of video art. Outside work, he co-founded cafePellicola.com, a blog dedicated to his passion for classic Italian cinema. He lives with his wife in Miami, FL.