The Generation Z Guide: The Complete Manual to Understand, Recruit, and Lead the Next Generation

by Ryan Jenkins

The Generation Z Guide equips professionals to improve recruitment, enhance engagement, and effectively train and develop the post-Millennial generation. Born after 1998, Generation Z ranges from those entering high school, completing undergraduate college, and starting careers. Generation Z is very different than Millennials and their rapid entrance into the workforce is increasing the complexity of managing and working across generations. In fact, 62 percent of Generation Z anticipate challenges working with Baby Boomers and Generation X. Generation Z has never known a Google-free world. Growing up during the most accelerated and game-changing periods of technological advancements in history has imprinted Generation Z with new behaviors, preferences, and expectations of work, communication, leadership, and much more. The Generation Z Guide's insights are research based and the applications are marketplace tested. Learn from leading companies on how best to attract, engage, and lead Generation Z.

378 pages, Paperback

Published November 26, 2019

About the author

Ryan Jenkins CSP® (Certified Speaking Professional™), is an internationally-recognized keynote speaker and three-time published author. He speaks all over the world to companies such as State Farm, Salesforce, Wells Fargo, FedEx, Liberty Mutual, and John Deere.

For a decade, he has been helping organizations create engaged, inclusive, and high-performing teams by lessening worker loneliness and closing generational gaps. Ryan’s top-ranked insights have been featured in Forbes, Fast Company, and The Wall Street Journal.

He is also co-founder of LessLonely.com, the world’s first resource fully dedicated to reducing worker isolation and strengthening team connections. Ryan lives in Atlanta, GA, with his wife, three children, and yellow Labrador.

Find out more at: www.RyanJenkins.com