Don't Think Pink: What Really Makes Women Buy -- and How to Increase Your Share of This Crucial Market

by Lisa Johnson, Andrea Learned

A guide to marketing to women explains women's buying decisions, helping marketers to see their brands from the perspectives and experiences of women and allowing businesses to develop their products, services, and marketing strategies to capitalize on this market.

224 pages, Hardcover

First published June 1, 2004

About the author

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Reviews

[Michele · Rating 3 out of 5]

Useful, but repetitive. Could be about half as long and still get the point across.