Wild’s Financial Accounting Fundamentals responds to the market’s request for a low-cost, succinct book; a book that balances large and small businesses, and one that is contemporary, engaging, and accessible for today’s students. With numerous innovative features, the author focuses on “Three C’s”: • Clear presentation of accounting concepts, • Concise coverage to help students focus on important material, and • Cutting edge technology to engage students and improve their chances for success. The author provides examples from a balance of different size businesses, integration of new computerized learning tools, superior end-of-chapter materials, and highly engaging pedagogical learning structures.
John J. Wild is a distinguished professor of business and accounting at the University of Wisconsin’s School of Business.
His research interests include financial accounting and reporting, business analysis and valuation, international financial markets, corporate governance, and earnings quality. Professor Wild’s research articles appear in The Accounting Review, the Journal of Accounting Research, the Journal of Accounting and Economics, the Contemporary Accounting Research, the Journal of Accounting, Auditing and Finance, the Journal of Accounting and Public Policy, and other academic journals.
He has received numerous teaching awards from the Wisconsin School of Business as well as from Michigan State University. He has also taught at the University of Manchester, England.
He is past associate editor of Contemporary Accounting Research and serves on several editorial boards. Professor Wild is a frequent speaker at universities and national and international conferences, and is the author of several best-selling books in accounting and business.
Professor Wild earned his Ph.D. in business from the University of Wisconsin-Madison.
This was the textbook used for my Financial Accounting course. So obviously, I probably did not read it in it's entirety due to our class skipping a chapter here and there, but I did read much of it. It was decent.