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The Power of And: Responsible Business Without Trade-Offs

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The idea that business is only about the money doesn’t hold true in the twenty-first century, when companies around the world are giving up traditional distinctions in order to succeed. Yet our expectations for businesses remain under the sway of an outdated worldview that emphasizes profits for shareholders above all else.

The Power of And offers a new narrative about the nature of business, revealing the focus on responsibility and ethics that unites today’s most influential ideas and companies. R. Edward Freeman, Kirsten E. Martin, and Bidhan L. Parmar detail an emerging business model built on five key prioritizing purpose as well as profits; creating value for stakeholders as well as shareholders; seeing business as embedded in society as well as markets; recognizing people’s full humanity as well as their economic interests; and integrating business and ethics into a more holistic model. Drawing on examples across companies, industries, and countries, they show that these values support persevering in hard times and prospering over the long term. Real-world success stories disprove the conventional wisdom that there are unavoidable trade-offs between acting ethically and succeeding financially. The Power of And presents a conceptual revolution about what it means for business to be responsible, providing a new story for us to tell in order to help all kinds of companies thrive.

208 pages, Hardcover

First published June 16, 2020

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About the author

R. Edward Freeman

52 books4 followers
R. Edward Freeman is University Professor and Olsson Professor of Business Administration at the Darden School of the University of Virginia.

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Displaying 1 - 3 of 3 reviews
14 reviews
July 23, 2020
Good introduction to stakeholder theory linked to the new purpose culture in corporate settings.
This is an ideal book for team leaders to understand what the “shift” of purpose and stakeholderism is all about.
172 reviews2 followers
April 29, 2021
I feel like I am back in my MBA program

The book had a lot of great ideas but was very basic. I would have liked to see more cause and effect than just theory.
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103 reviews
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June 28, 2023
read for a business class
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